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農(nóng)機(jī)企業(yè)轉(zhuǎn)型方向之一：從賣(mài)產(chǎn)品到賣(mài)方案

2017-03-09 11:54:18 來(lái)源：中國(guó)農(nóng)機(jī)網(wǎng) 閱讀量：38613 評(píng)論

導(dǎo)讀：2017年中央一號(hào)文件再次聚焦“三農(nóng)”，農(nóng)業(yè)機(jī)械作為農(nóng)業(yè)發(fā)展的重要元素，在今年的中央一號(hào)文件中成為高頻詞。全國(guó)兩會(huì)前夕，十二屆全國(guó)人大代表、中聯(lián)重科副總裁王金富在對(duì)話(huà)時(shí)提出：“為了更好地適應(yīng)農(nóng)業(yè)現(xiàn)代化發(fā)展需求，中國(guó)農(nóng)機(jī)行業(yè)不能再是單一的“賣(mài)產(chǎn)品”，而是需要提供“解決方案”，即：為農(nóng)業(yè)生產(chǎn)，特別是新型農(nóng)業(yè)經(jīng)營(yíng)組織提供不同作物、不同規(guī)模、不同農(nóng)業(yè)生產(chǎn)模式的現(xiàn)代農(nóng)業(yè)生產(chǎn)解決方案?！?/p>

　　【中國(guó)農(nóng)機(jī)網(wǎng) 行業(yè)要聞】2017年中央一號(hào)文件再次聚焦“三農(nóng)”，農(nóng)業(yè)機(jī)械作為農(nóng)業(yè)發(fā)展的重要元素，在今年的中央一號(hào)文件中成為高頻詞。全國(guó)兩會(huì)前夕，十二屆全國(guó)人大代表、中聯(lián)重科副總裁王金富在對(duì)話(huà)時(shí)提出：“為了更好地適應(yīng)農(nóng)業(yè)現(xiàn)代化發(fā)展需求，中國(guó)農(nóng)機(jī)行業(yè)不能再是單一的“賣(mài)產(chǎn)品”，而是需要提供“解決方案”，即：為農(nóng)業(yè)生產(chǎn)，特別是新型農(nóng)業(yè)經(jīng)營(yíng)組織提供不同作物、不同規(guī)模、不同農(nóng)業(yè)生產(chǎn)模式的現(xiàn)代農(nóng)業(yè)生產(chǎn)解決方案。”
 
　　“十三五”是我國(guó)傳統(tǒng)農(nóng)業(yè)向現(xiàn)代農(nóng)業(yè)轉(zhuǎn)變的關(guān)鍵期，農(nóng)機(jī)行業(yè)經(jīng)過(guò)近十年的長(zhǎng)足發(fā)展走到了轉(zhuǎn)型升級(jí)的“風(fēng)口”。隨著新型經(jīng)營(yíng)主體的不斷發(fā)展壯大，單一的農(nóng)機(jī)產(chǎn)品已經(jīng)漸漸不能適應(yīng)智能化、規(guī)模化和精細(xì)化的農(nóng)事作業(yè)，從耕整、播種、種植、植保、收獲到糧食烘干存儲(chǔ)，都需要一套全程機(jī)械化解決方案。
 
　　“解決方案”在農(nóng)機(jī)行業(yè)中方興未艾
 
　　“解決方案”這一詞在農(nóng)機(jī)行業(yè)中其實(shí)早已不陌生了，在2016中國(guó)農(nóng)業(yè)機(jī)械展覽會(huì)上，國(guó)內(nèi)農(nóng)機(jī)行業(yè)智慧農(nóng)業(yè)解決方案——雷沃阿波斯智慧農(nóng)業(yè)解決方案 (iFarming)正式發(fā)布，可以無(wú)縫聯(lián)接整個(gè)農(nóng)業(yè)生產(chǎn)作業(yè)循環(huán)，提供全面覆蓋的農(nóng)業(yè)信息服務(wù)。
 
　　而外國(guó)企業(yè)，愛(ài)科集團(tuán)也在展會(huì)現(xiàn)場(chǎng)分享了Fuse® 農(nóng)業(yè)解決方案，此方案是愛(ài)科農(nóng)業(yè)戰(zhàn)略和技術(shù)平臺(tái)，用于確?？蛻?hù)的作業(yè)始終優(yōu)化運(yùn)行，并在合適的時(shí)間地點(diǎn)達(dá)成互聯(lián)協(xié)作，實(shí)現(xiàn)農(nóng)作物周期的全階段無(wú)縫連接。通過(guò)對(duì)設(shè)備和資源進(jìn)行的整合與優(yōu)化，有效地幫助用戶(hù)降低投入成本、提升工作效率，助廣大用戶(hù)實(shí)現(xiàn)農(nóng)業(yè)現(xiàn)代化轉(zhuǎn)型。
 
　　現(xiàn)如今，中聯(lián)重科適時(shí)而上，制定了“農(nóng)業(yè)生產(chǎn)機(jī)械化整體解決方案服務(wù)商”的發(fā)展戰(zhàn)略，可見(jiàn)“解決方案”在農(nóng)機(jī)行業(yè)的未來(lái)發(fā)展道路上越來(lái)越受重視。
 
　　為何“解決方案”逐漸“吃香”？
 
　　自德國(guó)推出工業(yè)4.0概念后，中國(guó)提出了“中國(guó)制造2025”戰(zhàn)略，在這一戰(zhàn)略中，智能化將成為核心競(jìng)爭(zhēng)力。而智慧農(nóng)業(yè)解決方案恰好符合我國(guó)當(dāng)前農(nóng)業(yè)發(fā)展對(duì)智能化與化的管理要求，智慧農(nóng)業(yè)是農(nóng)業(yè)發(fā)展進(jìn)程中的必然趨勢(shì)，但是智慧農(nóng)業(yè)發(fā)展必然經(jīng)過(guò)一個(gè)培育、發(fā)展和成熟的過(guò)程。解決方案促進(jìn)了智慧農(nóng)業(yè)的覆蓋和延伸，為現(xiàn)代農(nóng)業(yè)發(fā)展不斷注入新動(dòng)力，同時(shí)推動(dòng)企業(yè)由傳統(tǒng)的產(chǎn)品制造商加速向?yàn)楝F(xiàn)代農(nóng)業(yè)提供智能科技整體解決方案的服務(wù)商轉(zhuǎn)型。
 
　　此外，“十三五”我國(guó)將加快推進(jìn)農(nóng)業(yè)全程機(jī)械化發(fā)展進(jìn)程，實(shí)現(xiàn)從耕整、播種、種植、植保、收獲到糧食烘干存儲(chǔ)整個(gè)過(guò)程的機(jī)械化。解決方案將信息技術(shù)與農(nóng)業(yè)生產(chǎn)全面結(jié)合，依托互聯(lián)網(wǎng)、物聯(lián)網(wǎng)與大數(shù)據(jù)實(shí)現(xiàn)集成與互聯(lián)，通過(guò)農(nóng)田測(cè)量、定位信息采集與智能化農(nóng)業(yè)機(jī)械配套，為農(nóng)業(yè)生產(chǎn)提供科學(xué)施肥、播種、噴藥、灌溉等管理和業(yè)務(wù)決策，在改善生產(chǎn)力和農(nóng)藝性能的同時(shí)，大限度降低成本，減少浪費(fèi)，提高整體生產(chǎn)效率，加速農(nóng)業(yè)產(chǎn)業(yè)升級(jí)。
 
　　目前，農(nóng)業(yè)生產(chǎn)解決方案的發(fā)展剛剛走入初級(jí)階段，但遠(yuǎn)不夠與需求相適應(yīng)，作為農(nóng)機(jī)企業(yè)，可以為此做些什么？
 
　　創(chuàng)新突破永無(wú)止境
 
　　農(nóng)機(jī)科技創(chuàng)新不足、成果轉(zhuǎn)化不多、農(nóng)機(jī)農(nóng)藝融合不夠，依然是我國(guó)農(nóng)機(jī)行業(yè)發(fā)展亟待解決的問(wèn)題。單項(xiàng)農(nóng)機(jī)化技術(shù)比較多，集成配套和系統(tǒng)解決方案研究剛剛起步，農(nóng)機(jī)化技術(shù)的儲(chǔ)備和研發(fā)還不夠，導(dǎo)致“解決方案”的形成難以全程化。
 
　　因此，作為企業(yè)要進(jìn)一步加大科技創(chuàng)新力度，不斷深化科研和創(chuàng)新合作，促進(jìn)科研活動(dòng)和科技人才的相互交流、技術(shù)進(jìn)步和市場(chǎng)化應(yīng)用，特別是與國(guó)內(nèi)外科研院校和合作伙伴的長(zhǎng)期合作中，共同探索、創(chuàng)新農(nóng)業(yè)技術(shù)，不斷取得新突破，提升農(nóng)業(yè)機(jī)械化科技的有效供給能力。
 
　　結(jié)語(yǔ)：綠色農(nóng)業(yè)、農(nóng)業(yè)、智慧農(nóng)業(yè)已是我國(guó)現(xiàn)代農(nóng)業(yè)發(fā)展的大趨勢(shì)，農(nóng)業(yè)生產(chǎn)解決方案有望國(guó)內(nèi)的農(nóng)業(yè)技術(shù)發(fā)展，進(jìn)一步減少生產(chǎn)浪費(fèi)、提高產(chǎn)量，使資源得到有效整合與優(yōu)化，從而推進(jìn)現(xiàn)代農(nóng)業(yè)發(fā)展邁向新高度。

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