對話美國愛科 且看世界農(nóng)機前三強的資訊

—————2015中國農(nóng)機展采訪實錄
2015-11-24 17:43:59 來源：中國農(nóng)機網(wǎng) 閱讀量：51160 評論

      【中國農(nóng)機網(wǎng) 人物專訪】成立于1990年的美國愛科，憑借著獨到的眼光、敏銳的市場嗅覺，經(jīng)過25年的發(fā)展積淀，成為世界農(nóng)機企業(yè)前三強。在2015中國農(nóng)機展現(xiàn)場，本網(wǎng)記者有幸與愛科副總裁兼中國執(zhí)行總經(jīng)理楊青先生進行了面對面的對話。
　　
　　中國農(nóng)機網(wǎng)記者：各位網(wǎng)友、各位觀眾大家好，這里是2015中國農(nóng)機展的展會現(xiàn)場，我是中國農(nóng)機網(wǎng)的記者小馮。在開幕式當天我們很榮幸來到了美國愛科的展臺前，對愛科的副總裁兼中國執(zhí)行總經(jīng)理楊青進行了采訪。楊總您好！
　　
　　楊青：你好，小馮！
　　
　　中國農(nóng)機網(wǎng)記者：每一屆農(nóng)機展大家都對愛科投入了極大地關(guān)注，本次的青島展會愛科的主題是什么？
　　
　　楊青：這次展會我們帶來了三個亮點。一個亮點是我們秉承著要為中國農(nóng)業(yè)提供全程解決方案的想法，所以我們的產(chǎn)品范圍很廣，包含了拖拉機、收割機、牧草設備，還有倉儲、蛋白加工、養(yǎng)豬養(yǎng)雞的畜牧設備。
　　
　　第二個亮點就是“國三”，大家都很清楚，今年的10月份，發(fā)動機已經(jīng)開始進行從“國二”到“國三”的排放轉(zhuǎn)化了，明年4月份，整機也要開始轉(zhuǎn)化了，今天大家看到的帶發(fā)動機設備都是“國三”的標準，另外我們愛科自己也生產(chǎn)發(fā)動機，愛科動力的發(fā)動機三缸、四缸都有所展示，這些全是得到“國三”標準認證的發(fā)動機。
　　
　　第三個亮點，就是今天我們帶來了在常州生產(chǎn)的系列的兩臺拖拉機，馬力分別是100和120。這是在市場推廣，也是“國三”排放標準的產(chǎn)品。
　　
　　中國農(nóng)機網(wǎng)記者：您剛才提到常州，其實我們都知道愛科和常州有著不解之緣，今年9月8日在常州設立了新的生產(chǎn)基地，那這個新工廠有什么特點，哪些方面體現(xiàn)了*水平的標準呢？
　　
　　楊青：首先我先談一下戰(zhàn)略定位。愛科常州工廠戰(zhàn)略定位是70~130馬力段拖拉機的供應基地，它不僅僅是為中國市場服務，也為這個馬力段的市場服務，因此，這個戰(zhàn)略非常特殊。常州工廠整個廠區(qū)占地面積20萬平方米，終的設計要達到2萬臺拖拉機、3萬臺發(fā)動機、4萬臺前后橋的生產(chǎn)產(chǎn)能，從整個規(guī)模和產(chǎn)品設計來講，都有很大的特點。
　　
　　中國農(nóng)機網(wǎng)記者：楊總您此前談過5年內(nèi)要在中國實現(xiàn)一個大的跨越，現(xiàn)在距離這個目標還有多遠呢？
　　
　　楊青：這個目標是去年4月份定下來的，經(jīng)過一年的努力我們達到了兩位數(shù)字的增長這個目標，也是愛科次在中國達到了目標。今年，常州新工廠正式投入運行，在牧草設備方面有了實實在在的長足進步，預計今年的銷售額仍然是兩位數(shù)的增長。所以在既定方向上我們?nèi)〉昧撕艽蟮倪M步，但是離我們的目標在節(jié)奏上還有點距離，所以還需要我們愛科的全體成員繼續(xù)努力，繼續(xù)為我們的客戶提供更好的服務，得到客戶的認可，讓我們有動力繼續(xù)做下去。
　　
　　中國農(nóng)機網(wǎng)記者：前段時間我國發(fā)布了一些數(shù)據(jù)顯示，我國經(jīng)濟形勢整體跌期，在此背景下會對愛科的發(fā)展有什么影響呢？
　　
　　楊青：經(jīng)濟形勢不好肯定大家都會受到影響，但退一步講，愛科在不好的形勢當中擁有著優(yōu)勢?，F(xiàn)在中國農(nóng)機市場的銷售額在減少，但是整體上設備升級在急速發(fā)展，比如大馬力、設備等的出現(xiàn)，這些正好是愛科的強項。雖然整體的市場在下降，但是我們所側(cè)重的范圍是在增長的，這是一個好處。另外一點，我剛才提到過，尤其是常州工廠，還有山東兗州工廠等，我們給它們的定位是供應基地，所以它不只受中國市場的影響，同時也服務于的市場。
　　
　　在目前中國經(jīng)濟相對疲軟的情況下，對我們的成本來講又是一個優(yōu)勢，這讓我們在供應其他市場的時候，對我們來說是一個好的影響。綜合來說，有好有壞，但我們并不悲觀，還是很樂觀地看待在中國的戰(zhàn)略投資。
　　
　　中國農(nóng)機網(wǎng)記者：愛科對“互聯(lián)網(wǎng)＋”是什么態(tài)度，又有那些創(chuàng)新？
　　
　　楊青：在這個問題上，我們的反應是勇敢地走出步，但結(jié)果我們還需看市場的驗證。我覺得我們對互聯(lián)網(wǎng)的看法不能是單純的網(wǎng)上購物，畢竟農(nóng)業(yè)機械是比較大的一次性投資，互聯(lián)網(wǎng)不像買柴米油鹽那么直接。但回過頭來，我們要想互聯(lián)網(wǎng)的本質(zhì)是什么?；ヂ?lián)網(wǎng)用英文說就是“connectivity”，翻譯過來就是連接，我希望通過互聯(lián)網(wǎng)能把我們和客戶、市場更緊密地連接在一起，不光是我們?nèi)绾伟旬a(chǎn)品銷售出去，也要更好地去提供服務，包括各種技術(shù)上、金融上的服務。對互聯(lián)網(wǎng)我更看重的就是“connectivity”。
　　
　　中國農(nóng)機網(wǎng)記者：一個企業(yè)在市場上不斷壯大、不斷站穩(wěn)腳跟，并購存儲是一個必要的過程。您覺得并購存儲對企業(yè)、對愛科、對社會發(fā)展有什么影響？
　　
　　楊青：企業(yè)兼并競購有各種各樣的原因，愛科在短短的25年中進行了很多很重要的收購，包括像麥賽福格森這樣168年歷史的老品牌。但是愛科的收購從戰(zhàn)略角度講，都是有互補性的，不管是產(chǎn)品上還是地域上的互補性。所以回顧愛科的歷史，我們收購企業(yè)過來，沒有進行大規(guī)模的裁員、削減甚至關(guān)廠，都是在原來的基礎上繼續(xù)發(fā)展，這就說明我們的收購不是想消滅競爭對手，而是想整合社會資源后共同健康發(fā)展。在這種模式下，首先對我們自己來說是很好的，使我們原來不強的產(chǎn)品、市場變強；其次，整合了社會資源，提高了社會能效性，是產(chǎn)品、技術(shù)都得到升級，這也是對社會經(jīng)濟產(chǎn)生的間接影響。
　　
　　中國農(nóng)機網(wǎng)記者：感謝楊總接受中國農(nóng)機網(wǎng)的采訪，并告訴我們愛科的相關(guān)情況。希望愛科能為農(nóng)業(yè)機械行業(yè)帶來更多過更好地產(chǎn)品和服務，也祝愿愛科在造福農(nóng)業(yè)現(xiàn)代化的道路上越走越順。
　　
　　楊青：也感謝中國農(nóng)機網(wǎng)，謝謝！

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