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深耕耕整地機械領域 爭做中國農(nóng)機具
———專訪山東大華機械有限公司營銷部區(qū)域經(jīng)理鄭桂國
2017-11-03
16:57:18
來源:中國農(nóng)機網(wǎng) 作者:小虎牙 閱讀量:52742
評論
導讀:業(yè)界矚目的2017中國農(nóng)業(yè)機械展覽會已于10月28日收官,除展會收到理想效果之外,參展企業(yè)也是收獲頗豐。.在中國農(nóng)機網(wǎng)訪談錄制現(xiàn)場,山東大華機械有限公司(以下簡稱大華寶來)營銷部區(qū)域經(jīng)理鄭桂國先生,向我們講述了大華寶來這二十余年來的發(fā)展歷程和對未來的期許。
業(yè)界矚目的2017中國農(nóng)業(yè)機械展覽會已于10月28日收官,除展會收到理想效果之外,參展企業(yè)也是收獲頗豐。.在中國農(nóng)機網(wǎng)訪談錄制現(xiàn)場,山東大華機械有限公司(以下簡稱大華寶來)營銷部區(qū)域經(jīng)理鄭桂國先生,向我們講述了大華寶來這二十余年來的發(fā)展歷程和對未來的期許。
大華寶來營銷部區(qū)域經(jīng)理鄭桂國先生接受中國農(nóng)機網(wǎng)記者采訪
20余年深耕 只為“讓用戶多掙錢、多收入”
我國作為農(nóng)業(yè)大國,在原始的農(nóng)耕時代,農(nóng)民只能面朝黃土背朝天的苦干,經(jīng)過幾千年來人類的智慧更迭,現(xiàn)今的農(nóng)業(yè)發(fā)展已逐步趨向機械化、智能化,農(nóng)民也不用再靠天吃飯,機械化耕作帶來率的同時也帶來了新型的增產(chǎn)增收的渠道,而大華寶來20余年來深耕耕整地機械領域的終訴求就是幫助農(nóng)民增收。
大華寶來始建于1996年,至今已有20余年發(fā)展歷史,一路走來,經(jīng)歷過坎坷與波折,也收獲過喜悅和贊美,在服務農(nóng)民的路上,大華寶來始終立足于農(nóng)業(yè),力求制造出適合農(nóng)戶使用、滿足農(nóng)戶不同需求的農(nóng)機具。
耕整地機械、種植施肥機械、收獲后處理機械、農(nóng)田基本建設機械等四大類機械為公司的主要研制品類,包含深松機、旋耕機、秸稈還田機、植樹挖坑機等一百三十余個品種的農(nóng)機具,“大部分產(chǎn)品受國家補貼政策的支持”,大華寶來營銷部區(qū)域經(jīng)理鄭桂國先生介紹道,“隨著近年來國家土地流轉(zhuǎn)規(guī)模越來越大,用戶對產(chǎn)品的要求也越來越高,大華寶來在用戶對產(chǎn)品的需求上也沒少下功夫,全體科研人員、管理人員和銷售經(jīng)理不斷優(yōu)化產(chǎn)品結(jié)構(gòu),提高產(chǎn)品內(nèi)在品質(zhì),只為更好地為廣大農(nóng)機用戶服務,讓用戶多掙錢、多收入。”
正是因為大華人“為農(nóng)民所想而奮進”的堅定目標,讓大華寶來收獲了大量的好口碑。“大華寶來”品牌為山東省商標,分別被中國農(nóng)機三大協(xié)會和山東省農(nóng)機局評為“農(nóng)民滿意農(nóng)機產(chǎn)品”榮譽稱號,連續(xù)多年榮獲行業(yè)內(nèi)精耕杯和金口碑“中國用戶喜愛的耕種機械農(nóng)機品牌”兩大獎項。
對大華寶來來說,未來的每一步都更具挑戰(zhàn)性,但大華人不懼挑戰(zhàn),將用更好的質(zhì)量和技術(shù)回饋用戶。鄭桂國先生說:“金杯銀杯不如百姓的好口碑”,大華人深知這份成績的來之不易,在一切為了用戶的基礎上不斷追求產(chǎn)品質(zhì)量,“以質(zhì)量求生存,以質(zhì)量求發(fā)展,向質(zhì)量要效益”是大華寶來一直以來所堅守的理念。
大華寶來展臺
關鍵核心部件自產(chǎn)自造 接軌智能化時代
多年來,大華寶來通過與廣大的科研院所和研發(fā)機構(gòu)進行深入地合作,使產(chǎn)品的科技含量越來越高,針對業(yè)內(nèi)普遍的主要核心部件的缺失問題,鄭桂國先生自豪地說道:“大華寶來的主要核心部件均為公司自己生產(chǎn)、自己制造,既使產(chǎn)品質(zhì)量更穩(wěn)定,也更適合用戶使用。”
受訪時鄭桂國先生特地提到了展會現(xiàn)場的一款氣吸式播種機,這也是大華寶來主要的產(chǎn)品支持。
“播種質(zhì)量更好、效率更高、更智能化,如出現(xiàn)漏種、漏肥,會自動報警,是農(nóng)民增收的有力支持。”這是鄭桂國先生對自己公司產(chǎn)品質(zhì)量表現(xiàn)出的信心。除此之外,大華寶來還為用戶提供產(chǎn)品選型服務,通過網(wǎng)絡平臺為用戶購買的機械選配合適的農(nóng)機具,讓用戶省時省心的同時,也為用戶的作業(yè)質(zhì)量提供了保障。
當前,以云計算、物聯(lián)網(wǎng)、大數(shù)據(jù)、人工智能等為代表的新一代信息技術(shù)與制造業(yè)加速融合,正在新一輪的科技革命和產(chǎn)業(yè)變革。加之土地流轉(zhuǎn)的集約化與規(guī)模化,未來大華寶來將主要向大型化、智能化發(fā)展,不斷努力促進農(nóng)機與農(nóng)藝融合,進行產(chǎn)品創(chuàng)新研發(fā),堅持自主創(chuàng)新,鑄就核心競爭力,爭做中國農(nóng)機具。
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