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中農(nóng)博遠(yuǎn)：能讓用戶滿意才是真正的好企業(yè)

———專訪河北中農(nóng)博遠(yuǎn)農(nóng)業(yè)裝備有限公司營銷總監(jiān)郭泗常
2018-04-04 16:29:57 來源：中國農(nóng)機(jī)網(wǎng) 閱讀量：33315 評論

導(dǎo)讀：玉米作為我國三大糧食作物之一，在我國的種植面積達(dá)到35590千公頃，廣泛分布在我國各大種植區(qū)域，同時(shí)，近70%的機(jī)收率相比小麥、水稻還是較低。因此，玉米系列收割機(jī)在我國市場廣闊，發(fā)展空間巨大。在3月29日開展的2018全國農(nóng)業(yè)機(jī)械及零部件展覽會上，躋身全國玉米收獲機(jī)研發(fā)制造骨干企業(yè)的河北中農(nóng)博遠(yuǎn)農(nóng)業(yè)裝備有限公司（以下簡稱“中農(nóng)博遠(yuǎn)”）接受了中國農(nóng)機(jī)網(wǎng)記者的采訪，向記者詳細(xì)介紹了中農(nóng)博遠(yuǎn)在玉米機(jī)行業(yè)的獨(dú)特優(yōu)勢。

　　玉米作為我國三大糧食作物之一，在我國的種植面積達(dá)到35590千公頃，廣泛分布在我國各大種植區(qū)域，同時(shí)，近70%的機(jī)收率相比小麥、水稻還是較低。因此，玉米系列收割機(jī)在我國市場廣闊，發(fā)展空間巨大。在3月29日開展的2018全國農(nóng)業(yè)機(jī)械及零部件展覽會上，躋身全國玉米收獲機(jī)研發(fā)制造骨干企業(yè)的河北中農(nóng)博遠(yuǎn)農(nóng)業(yè)裝備有限公司(以下簡稱“中農(nóng)博遠(yuǎn)”)接受了中國農(nóng)機(jī)網(wǎng)記者的采訪，向記者詳細(xì)介紹了中農(nóng)博遠(yuǎn)在玉米機(jī)行業(yè)的獨(dú)特優(yōu)勢。
 

中農(nóng)博遠(yuǎn)公司營銷總監(jiān)郭泗常接受中國農(nóng)機(jī)網(wǎng)記者采訪
 
　　中農(nóng)博遠(yuǎn)是國內(nèi)早研發(fā)、制造自走式玉米機(jī)的企業(yè)之一，經(jīng)過多年發(fā)展，目前已躋身國內(nèi)自走式玉米收獲機(jī)研發(fā)制造骨干企業(yè)，連續(xù)多年產(chǎn)銷量，深受廣大農(nóng)民的喜愛。  在此次展會上，中農(nóng)博遠(yuǎn)也是廣受歡迎，展位前人頭攢動，不斷有用戶上前咨詢、問價(jià)。中農(nóng)博遠(yuǎn)如此受歡迎的秘訣在哪里？
 


 

　　產(chǎn)品定位，多樣化、精細(xì)化
 
　　在接受采訪時(shí)，中農(nóng)博遠(yuǎn)營銷總監(jiān)郭泗常郭總表示，中農(nóng)博遠(yuǎn)20多年來專注圍繞玉米產(chǎn)業(yè)鏈做產(chǎn)品，針對不同區(qū)域、不同省份有不同的玉米機(jī)產(chǎn)品，僅針對摘穗、剝皮系列就有二十多種產(chǎn)品；另外中農(nóng)博遠(yuǎn)還有多個(gè)機(jī)型適用不同行距種植的玉米收割，能大限度滿足不同地區(qū)用戶需求。同時(shí)郭總還向我們介紹了本屆展會帶來的兩款自走式玉米機(jī)，一款是穗莖兼收型玉米機(jī)，一款是玉米籽粒聯(lián)合收獲機(jī)。其中，4YZ-4J自走式玉米機(jī)采用板式割臺，可通過割臺實(shí)現(xiàn)秸稈的切斷回收，降低含土率，也更適合作為牛羊等牲畜的飼料。4YL-5自走式玉米籽粒聯(lián)合收獲機(jī)配備國三175馬力，單縱軸流滾筒，通過更換割臺及相關(guān)部件，即可實(shí)現(xiàn)收割玉米、小麥、大豆、高粱、谷子等多種農(nóng)作物，實(shí)現(xiàn)一機(jī)多用。
 

 
　　服務(wù)好才是真的好
 
　　在談到客戶對中農(nóng)博遠(yuǎn)的評價(jià)時(shí)，郭總表示，廣大用戶對中農(nóng)博遠(yuǎn)的產(chǎn)品還是非常滿意的，感謝用戶的信任和支持。為了回報(bào)廣大用戶，中農(nóng)博遠(yuǎn)將2018年作為“服務(wù)年”，針對2017年用戶出現(xiàn)的問題，在各大重要市場建立配件庫專門解決用戶難題，使售后服務(wù)更加完善。如在山東濟(jì)寧、河南開封、寧夏、黑龍江、吉林等地都已建成大型配件庫，以徹底解決客戶購買配件難、跨區(qū)作業(yè)服務(wù)難問題。
 
　　中農(nóng)博遠(yuǎn)能把用戶的需求當(dāng)做自己的需求，始終站在用戶的立場，想用戶之所想，這才是真正受農(nóng)民歡迎的好企業(yè)。中農(nóng)博遠(yuǎn)連續(xù)多年作為京、津、冀、魯、豫、晉、陜、甘、蒙等玉米主產(chǎn)區(qū)銷量、保有量高的企業(yè)之一，是當(dāng)?shù)剞r(nóng)機(jī)合作社、農(nóng)機(jī)客戶的品牌。保質(zhì)量、求創(chuàng)新、講服務(wù)、為客戶，中農(nóng)博遠(yuǎn)將始終堅(jiān)持以“服務(wù)三農(nóng)”為使命，努力實(shí)現(xiàn)“產(chǎn)銷客戶滿意產(chǎn)品，鑄就博遠(yuǎn)一代品牌”的經(jīng)營目標(biāo)，將公司打造成為中國農(nóng)機(jī)行業(yè)的企業(yè)。
 
　　在談到行業(yè)發(fā)展前景時(shí)，郭總表示，我們做了充分的市場調(diào)研，2018年玉米機(jī)行業(yè)會比2017年更加明朗，政策方面國家送來了政策春風(fēng)，中央一號文件提出鄉(xiāng)村振興戰(zhàn)略，繼續(xù)鎖定“三農(nóng)”，農(nóng)機(jī)行業(yè)會有更廣闊的發(fā)展空間，“2018年，我們對自己、對行業(yè)充滿信心！”郭總?cè)缡钦f。展望未來，我們相信中農(nóng)博遠(yuǎn)會在農(nóng)機(jī)行業(yè)走的更高、走的更遠(yuǎn)！
 

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