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創(chuàng)新與發(fā)展 責(zé)任與擔(dān)當(dāng) | 愛科中國2020大事記

2021-01-04 09:44:58 來源：農(nóng)機網(wǎng) 作者：林言 閱讀量：47642 評論

導(dǎo)讀：2020年11月-12月期間，愛科副總裁兼中國區(qū)董事總經(jīng)理Alistair McLelland及愛科(中國)投資有限公司總經(jīng)理方文榮走訪了甘肅和黑龍江地區(qū)部分代表性經(jīng)銷商。

　　【農(nóng)機網(wǎng) 明星企業(yè)】2020年已圓滿結(jié)束，這一年愛科中國在挑戰(zhàn)中奮勇前進，在困難中勇于扛起大企業(yè)的社會責(zé)任，這一年愛科中國是創(chuàng)新與發(fā)展的一年，也是體現(xiàn)責(zé)任與擔(dān)當(dāng)?shù)囊荒辍?nbsp;
 
　　二月
 
　　抗擊疫情、保障春耕：愛科中國開啟線上銷售及各項在線服務(wù)
 

　　2020年2月，為減少人員流動、阻斷疫情傳播，同時全力保障春耕順利進行，愛科中國開啟線上銷售模式，并推出全新的“VR720虛擬現(xiàn)實全景展廳”功能，利用虛擬的在線3D智能全景展廳將麥賽福格森全系列產(chǎn)品一一呈現(xiàn)，供用戶在線選擇產(chǎn)品；售后方面也同步推出了各項在線服務(wù)保證在盡量足不出戶的原則下維持農(nóng)機的日常運行和保養(yǎng)。
 
　　三月
 
　　愛科中國抖音直播首秀
 
　　2020年3月11日，愛科中國首場抖音直播在愛科中國大本營——常州工廠開播。愛科中國產(chǎn)品經(jīng)理為大家?guī)砹他溬惛８裆璏F 7700系列拖拉機繞機講解以及系列政策的宣講，直播中還安排了各項福利抽獎。此次首播反響熱烈，為之后愛科定期直播講解產(chǎn)品、答疑解惑打下了堅實基礎(chǔ)。
 
　　四月
 
　?、賽劭茊有鹿谝咔樵媱?/strong>
 
 
　　愛科集團作為的三大農(nóng)機企業(yè)之一，面對疫情帶來的糧食安全問題，毅然肩負起大企業(yè)的社會責(zé)任，在2020年4月特別啟動了“愛科農(nóng)業(yè)基金COVID-19”援助計劃，為愛科四大區(qū)域因疫情影響而需要幫助的地區(qū)/組織提供資助。
 
　　②“瓜分十萬購車金”活動正式上線
 
　　2020年4月，為助力春耕、減輕用戶負擔(dān)，愛科正式上線了“瓜分十萬購車金”活動。用戶領(lǐng)取愛科專屬購車金，買農(nóng)機可直接抵扣現(xiàn)金，并有限量精美禮品可兌換。此活動可為用戶直接帶去福利，受到了廣大愛科用戶的追捧。
 
　　六月
 
　?、侔不諔堰h縣麥賽福格森打捆機現(xiàn)場觀摩會助力秸稈綜合利用

　　2020年6月，正值“三夏”搶收之際，愛科(中國)投資有限公司總經(jīng)理方文榮帶領(lǐng)銷售、市場、售后等團隊成員來到安徽省懷遠縣實地觀摩麥賽福格森打捆機使用及作業(yè)情況，意在加強交流、拓展市場，促進當(dāng)?shù)亟斩挋C械化利用。愛科商務(wù)團隊借此機會觀摩了麥賽福格森打捆機的使用情況，并與當(dāng)?shù)亟?jīng)銷商和用戶進行了交流討論、解疑答惑，讓用戶買的放心，用的安心。
 
　　②新版《為農(nóng)》全新上線

　　2020年6月30日，在“藏匿”了近半年之后，全新改版后的《為農(nóng)》以嶄新的姿態(tài)再次呈現(xiàn)在大家的面前。在這個盛夏開始的時候，新版《為農(nóng)》以全新的展示方式華麗出場，并繼續(xù)服務(wù)廣大農(nóng)機用戶。
 
　　七月
 
　　①麥賽福格森“登陸地球Landing on Earth”線上新品發(fā)布會正式開啟

　　北京時間2020年7月24日，麥賽福格森“登陸地球Landing on Earth”線上新品直播發(fā)布，來自170個國家的農(nóng)民、經(jīng)銷商和媒體記者，共約6萬5千人觀看了這次新品發(fā)布會。
 
　　此次發(fā)布會，愛科集團隆重推出了全新的麥賽福格森MF 8S系列拖拉機，該系列開創(chuàng)了高效易用、穩(wěn)定可靠、價格親民拖拉機的“新紀元”，使全互連智能和可持續(xù)農(nóng)業(yè)的舒適度與效率提高到新的水平。
 
　　②2020 愛科中國供應(yīng)商云大會正式舉行

　　2020年7月29日，“2020愛科中國供應(yīng)商云大會”在線上正式舉行。愛科集團首席運營官Eric Hansotia先生、愛科高級副總裁兼亞太及非洲區(qū)總經(jīng)理Gary Collar先生、愛科集團首席采購官Tomasevic Josip先生、愛科副總裁兼中國區(qū)董事總經(jīng)理McLelland Alistair先生、愛科中國銷售總監(jiān)方文榮先生、愛科中國采購總監(jiān)肖景金先生參加了此次大會，與各大供應(yīng)商暢聊愛科新進展，分享了新戰(zhàn)略規(guī)劃。
 
　　③愛科常州新備件分銷中心落成投運

　　2020年7月，愛科全新的備件分銷中心在中國常州正式投入運營。新備件分銷中心將作為中國備件業(yè)務(wù)的中央倉儲空間，滿足未來日益增長的備件供應(yīng)需求。愛科三期工程項目總投資達480萬美元，項目范圍包括在愛科常州工廠建設(shè)一個1萬平方米的新型倉儲設(shè)施并安裝各類相關(guān)設(shè)備。全新的備件分銷中心具有重要的戰(zhàn)略地位，未來將不斷提供更加專業(yè)高效的售后與物流服務(wù)。
 
　　八月
 
　　Eric Hansotia將繼任董事會主席兼首席執(zhí)行官

　　2020年8月，愛科董事會宣布，現(xiàn)任董事會主席、總裁兼首席執(zhí)行官Martin Richenhagen先生已選擇于2020年12月31日退休。公司進一步宣布，董事會已任命愛科集團現(xiàn)任高級副總裁兼首席運營官Eric Hansotia先生接任Richenhagen為董事會主席、總裁兼首席執(zhí)行官，該任命自2021年1月1日起生效。
 
　　九月
 
　　MF2270大方捆打捆機榮獲TOP50+應(yīng)用貢獻金獎

　　2020年9月27日，2020第八屆中國農(nóng)機論壇在北京舉辦，論壇同期舉辦了2019中國農(nóng)業(yè)機械年度TOP 50+頒獎盛典。愛科旗下麥賽福格森品牌MF 2270大方捆打捆機在此次活動中榮獲“應(yīng)用貢獻金獎”，這是MF  2270繼去年在TOP 50+獲獎后對金獎的再次斬獲。同時，愛科中國市場部榮獲TOP 50+年度營銷拓展團隊獎。
 
　　十月
 
　　愛科及其農(nóng)業(yè)基金會捐出超9萬美元COVID-19救助金
 
　　2020年10月，總部位于列支敦士登，致力于通過可持續(xù)農(nóng)業(yè)發(fā)展消除饑餓的私人基金會愛科農(nóng)業(yè)基金會，向亞太和非洲地區(qū)捐贈超9萬美元救助金，這是其在四月份啟動的新冠疫情援助計劃的一部分，為在范圍內(nèi)愛科所在地區(qū)的非盈利性組織提供資金支持。

　　其中，中國武進慈善總會共籌得來自愛科1.2萬美元的捐款，該筆捐款將用來支持貧困家庭助學(xué)項目，尤其是兒童助學(xué)項目。慈善總會將開展針對邊緣化人口的專項扶貧活動。
 
　　愛科及其基金會致力于維護糧食安全，并將繼續(xù)集中力量為有困難的地方提供和當(dāng)?shù)刂С帧?br /> 
　　十一月
 
　?、賽劭屏料嗲鄭u農(nóng)機展全息投影裸眼3D引爆全場

　　2020年11月13日-15日，2020中國農(nóng)業(yè)機械展覽會在山東青島世博城展覽中心盛大開幕。愛科攜旗下麥賽福格森品牌廣受歡迎的“明星”產(chǎn)品悉數(shù)出場，其中包括麥賽福格森“系列”拖拉機MF S1204、麥賽福格森大馬力拖拉機MF 2404、麥賽福格森圓捆機MF RB3130F，以及以“特殊方式”驚艷亮相的麥賽福格森大方捆打捆機MF 2270XD。
 
　　本次展會，愛科依附新型前沿科技，運用5G技術(shù)實現(xiàn)MR直播系統(tǒng)結(jié)合裸眼3D全息展示系統(tǒng)，將“無人化”展臺“搬”到了展會現(xiàn)場。這一全新的展出形式讓人眼前一亮，吸引了眾多觀眾駐足觀看，可謂人氣爆棚。
 
　　②“愛科中國•為愛助跑”希望工程捐贈活動在甘肅岷縣順利舉行

　　2020年11月，愛科中國協(xié)同中國青少年發(fā)展基金會(CYDF)正式啟動了“愛科中國為愛助跑”希望工程項目。11月26日，此項希望工程捐贈活動在甘肅省岷縣西寨九年制學(xué)校正式舉行。這項工程主要涵蓋兩大活動，分別是“希望工程快樂體育”和“希望工程圖書室”，愛科捐贈的款項將被用于體育設(shè)施的建設(shè)和學(xué)生閱讀書籍的配備。
 
　　十二月
 
　　愛科中國高層走訪甘肅及黑龍江部分代表性經(jīng)銷商
 
　　2020年11月-12月期間，愛科副總裁兼中國區(qū)董事總經(jīng)理Alistair McLelland及愛科(中國)投資有限公司總經(jīng)理方文榮走訪了甘肅和黑龍江地區(qū)部分代表性經(jīng)銷商。這些經(jīng)銷商均在當(dāng)?shù)乇３至溯^高的市場占有率，并對愛科拓展市場做出了很大貢獻。甚至部分經(jīng)銷商已加入愛科十余年，持續(xù)為當(dāng)?shù)剞r(nóng)業(yè)和農(nóng)戶提供愛科高品質(zhì)的產(chǎn)品及服務(wù)。
 
　　此次走訪不僅鼓舞了經(jīng)銷商，更充分顯示了愛科中國對市場把握的充分性和對未來發(fā)展十足的信心。

上一篇： 聚焦突破 智贏未來——2021中聯(lián)重科農(nóng)業(yè)機械商務(wù)大會隆重召開

下一篇：星光熠熠，2020獎項殊榮激勵極目不斷前行

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