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創(chuàng)新連連看！ 2021國際農機展等您來觀展！

2021-09-29 09:48:55 來源：中國農機化導報 作者：金娟 閱讀量：13482 評論

導讀：10月26日—28日，以“鄉(xiāng)村振興·智慧農業(yè)”為主題的2021中國國際農業(yè)機械展覽會(以下簡稱“國際農機展”)就要在山東省青島市西海岸新區(qū)(黃島區(qū))與大家見面了。

　　【農機網(wǎng) 會展快訊】 10月26日—28日，以“鄉(xiāng)村振興·智慧農業(yè)”為主題的2021中國國際農業(yè)機械展覽會(以下簡稱“國際農機展”)就要在山東省青島市西海岸新區(qū)(黃島區(qū))與大家見面了。國際農機展伴隨著我國農機化發(fā)展已有60余年的歷史，現(xiàn)已成為知名的國際農業(yè)機械年度專業(yè)大展。尤其是在去年疫情全球蔓延的緊張態(tài)勢下，國際農機展成為了順利舉辦的農機展會，具有重要的里程碑意義。
 
　　國際農機展歷來是觀察農機產(chǎn)業(yè)設計制造水平的窗口，同時作為農業(yè)生產(chǎn)工具，農機既是體現(xiàn)工業(yè)水平的試金石，更是能直觀地反映出農業(yè)現(xiàn)代化發(fā)展的階段、水平和方向。今年，國際農機展又將帶來哪些新觀感、新感受？記者來到主辦方之一的中國農機流通協(xié)會了解相關情況，為大家揭秘。
 
　　農機行業(yè)的晴雨表
 
　　據(jù)統(tǒng)計，今年國際農機展面積將超過22萬平方米，專業(yè)觀眾預計達15萬人次。這一串數(shù)字再次證明了亞洲大展的地位巋然不動。
 
　　“經(jīng)過多年的發(fā)展，展會規(guī)?；痉€(wěn)定，但在不同展區(qū)中企業(yè)的參與程度有所變化。”中國農業(yè)機械流通協(xié)會展覽業(yè)務部主任柳松告訴記者。據(jù)介紹，截至目前，共計有1900余家企業(yè)報名參展，無疑印證了國際農機展受到了更多企業(yè)的認可與信任。
 
　　國際農機展作為全國農機行業(yè)的晴雨表,常年為市場變化和產(chǎn)業(yè)發(fā)展“把脈”。據(jù)了解，相比去年，今年拖拉機展區(qū)參展企業(yè)數(shù)量減少了15%，果蔬茶、丘陵山地機械展區(qū)面積增加了40%以上，智慧農業(yè)裝備參展企業(yè)數(shù)量漲幅70%，畜牧展區(qū)漲幅達到50%。“大家都說國際農機展是行業(yè)的晴雨表，今年的一系列數(shù)據(jù)變化更能凸顯這一作用。”中國農業(yè)機械流通協(xié)會副會長兼秘書長陳濤說，“如我國存在大量的拖拉機制造生產(chǎn)企業(yè)，如何提高質量，值得思考。此次展會中，拖拉機參展企業(yè)數(shù)量減少正說明了產(chǎn)業(yè)集中度在提升，低端產(chǎn)品逐漸淘汰，產(chǎn)業(yè)實現(xiàn)了從有到優(yōu)的過程。與之相似，展會上其他各項指標的增減均能折射出行業(yè)的動態(tài)和趨勢。”
 
　　“變化較為明顯的還有果園全程機械化展區(qū)，近幾年，果園企業(yè)數(shù)量以及面積都在上漲，反映了這一細分領域在發(fā)展。果園的植保機械、施肥機械以及作業(yè)輔助平臺等市場都有了長足進步，并在此基礎上能夠滿足規(guī)?；藴驶?、集約化生產(chǎn)的果園機械越來越多，展區(qū)產(chǎn)品更加豐富。”中國農業(yè)機械流通協(xié)會副秘書長苑同寶補充道。
 
　　創(chuàng)新依舊是主旋律
 
　　為了讓觀眾能夠更好地觀展，主辦方此次進行了多個“首次嘗試”，推陳出新，繼往開來。
 
　　新品發(fā)布活動在國際農機展上并不少見，參展企業(yè)意在將首發(fā)品第一時間呈現(xiàn)給觀眾。為了充分展現(xiàn)參展產(chǎn)品的技術進步，有效促進創(chuàng)新產(chǎn)品的推廣應用，主辦方為企業(yè)搭建交流平臺，將首次創(chuàng)辦“產(chǎn)品首發(fā)儀式”。“‘首發(fā)’二字著重鼓勵企業(yè)帶來更多的首發(fā)產(chǎn)品，同時，主辦方也正在積極向參展企業(yè)進行征集產(chǎn)品信息，屆時將通過展板、網(wǎng)絡等形式在展會中集中推送，讓用戶與企業(yè)實現(xiàn)精準對接。”苑同寶說。
 
　　展會另一大亮點則是直播。“展會將創(chuàng)新實施新媒體短視頻矩陣直播方案，繼續(xù)舉辦‘線上展會’，這是新時代營銷的一種方向。”苑同寶介紹，關于直播，主辦方還在做著各種嘗試，一方面要將線上直播做精做細，另一方面要通過“全國農機行業(yè)短視頻公益推廣中心”品牌，搭建一個具有權威性、公益性的行業(yè)平臺，做好引導、規(guī)范視頻的收發(fā)。第三則是走出直播間，共邀多家媒體走進企業(yè)，直擊展會現(xiàn)場。“我們的目標是將直播平臺越做越實，做成展會的一大亮點。”他說。
 
　　另外，已經(jīng)連續(xù)舉辦多年的中國農業(yè)機器人大賽，今年從室內搬到了室外，可謂是要見“真招”了。“此次我們將劃分出室外1000平方米的區(qū)域，以實際操作為主，模擬自走式機器人等技術進行現(xiàn)場比賽。”主辦方將在室外劃分出5000平方米區(qū)域首次設立牧草演示區(qū)域。高標準農田建設也將同期在灌排展區(qū)進行展出，該展區(qū)將云集國內外十余家灌排企業(yè)前來參展。與此同時，主辦方為進一步打通上下游產(chǎn)業(yè)鏈，有效聯(lián)合了種子貿易協(xié)會、農藥工業(yè)協(xié)會、磷復肥工業(yè)協(xié)會，以三大協(xié)會、龍頭、優(yōu)質企業(yè)為主，在展區(qū)內設置農業(yè)生產(chǎn)投入品的展示區(qū)域。新疆地區(qū)三十余家“鐵桿粉絲”將帶著當?shù)貎?yōu)質農產(chǎn)品前往展區(qū)。“如今，很多有實力的合作社都直接面向消費者，讓農產(chǎn)品增值。作為展會，我們要讓這種趨勢與展出的內容相合拍。要不斷打通上下鏈條，在展會中不僅要鎖住機械，更要讓農民致富，這也是鄉(xiāng)村振興的主旋律。”陳濤說。
 
　　“中國農機大講堂”講出新內容
 
　　要說展會上最熱鬧的在哪？論壇現(xiàn)場必須當選。
 
　　“中國農機大講堂”品牌是全國農機行業(yè)在展會三天時間里內容全、質量高、場次多的論壇集合，將論壇的精華更加集中、更加有深度地展現(xiàn)給行業(yè)，為行業(yè)所用。據(jù)苑同寶介紹，今年，“中國農機大講堂”將講出不少新內容。
 
　　記者了解到，內容最為豐富的當屬智能裝備專區(qū)。“我們將采用論壇與展區(qū)相結合的方式展示我國智能裝備。”苑同寶說，“我們將智能裝備論壇還原到展區(qū)中，邀請專家與代表性企業(yè)為大家做報告。另外，在活動方式上大膽創(chuàng)新，將演示活動分為室內、室外兩部分，室內將進行自走式智能農業(yè)設備演示，室外則與農業(yè)農村部農業(yè)機械化總站合作，配套動力機械進行一系列智能農機演示活動。”
 
　　關于國際化論壇，今年可以說更加“接地氣”。據(jù)介紹，今年展會上將有兩場國際化元素滿滿的活動，一是亞太地區(qū)農機貿易政策實務培訓班，主要就一臺中國農機如何去亞太地區(qū)以及國外農機如何走進中國等一系列實操問題進行探討。第二場則是進口農機專場推介會。“進口農機目前是國內市場的熱點，論壇上就賣什么產(chǎn)品、如何用、農藝做何調整等問題進行交流，最終能夠有效促進貿易流通。”苑同寶如是說。
 
　　辦方還將舉辦近30場次的高端論壇與專題會議，研討糧食機收減損、機械化救災防災、農機維修、黑土地保護性耕作、智慧農業(yè)與智能農機應用、設施園藝裝備智能化、飼草料及畜牧生產(chǎn)、丘陵山區(qū)及宜機化改造、果蔬茶生產(chǎn)、農業(yè)社會化服務、智能制造、關鍵零部件補短板、農業(yè)生產(chǎn)投入品技術發(fā)展、企業(yè)管理、市場營銷等問題。
 
　　采訪最后，記者了解到，專業(yè)觀眾組團是國際農機展的重要服務項目。“我們主要針對農機產(chǎn)業(yè)鏈和農機使用群體這兩條線進行定向邀請。”中國農機流通協(xié)會會長毛洪說，觀眾的有效性是企業(yè)衡量一個展會的重要指標，是提高展會黏性行之有效的方法，主辦方要不斷修煉內功，將展會辦熱鬧，有看點。
 
　　今年，國際農機展創(chuàng)新連連，更多專區(qū)展示靜等開展那一天，您期待嗎？

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