中國一拖2021這些產(chǎn)品火爆，2022這些高端重型輪拖將接棒

2022-01-06 09:45:45 來源：中國一拖 閱讀量：15096 評論

　　【農(nóng)機網(wǎng) 明星企業(yè)】2021年，大拖公司以滿足市場需求為導向推出了東方紅LX904SP、LY1004SP、LY1104SP、LY1204dP、LX1804-E、LN2004、LP2604等一系列新產(chǎn)品，高中低端產(chǎn)品齊全的產(chǎn)品組合進一步豐富，特別是一些更貼近市場需求的產(chǎn)品一經(jīng)推出，憑著高性價比的優(yōu)勢成為銷售火爆的明星機型。
 
　　“2021年，中國一拖大拖公司實現(xiàn)銷量、市場占有率、利潤的全面增長。”大拖公司總經(jīng)理李鵬說。
 
2022接 棒
 
　　2022 EXTENSION
 
　　· 2022年
 
　　大拖公司將繼續(xù)以技術領先、質(zhì)量可靠、貼近市場需求的新產(chǎn)品鞏固領先優(yōu)勢，端牢新產(chǎn)品“金飯碗”。目前，大拖公司東方紅LF2204E、LP2604、LZ2604等技術優(yōu)勢明顯的重型輪拖高端產(chǎn)品已小批量市場驗證，受到經(jīng)銷商和用戶肯定。
 
· 2022年
 
　　將在市場驗證的基礎上加快產(chǎn)品優(yōu)化，爭取早日實現(xiàn)批量銷售，加速搶占高端產(chǎn)品市場。同時，將加快主銷機型的P系列產(chǎn)品優(yōu)化和改進步伐，P系列產(chǎn)品在性價比方面具有較強的優(yōu)勢，可滿足各層級的需求，從而進一步增強東方紅產(chǎn)品的市場競爭力。
 
· 2022年
 
　　大拖公司還將以管理提升為抓手，強化內(nèi)部管理，進一步提升產(chǎn)品品質(zhì)和市場競爭力。在產(chǎn)品研發(fā)方面，將加快兩級研發(fā)深度融合，使產(chǎn)品設計與市場需求和生產(chǎn)制造更有效融合，加快產(chǎn)品改進速度，提升迅速滿足市場需求的能力；在產(chǎn)品質(zhì)量改進方面，與技術中心合作，產(chǎn)品、質(zhì)量、工藝、采購等部門成立項目聯(lián)合攻關組，確定了主銷產(chǎn)品“雙高”項目，并明確了各項目的攻關目標；在服務質(zhì)量提升方面，將以跨區(qū)作業(yè)維修難、備件供應不及時為突破口，進一步提升服務質(zhì)量。
 
· 2022年
 
　　大拖公司將持續(xù)補強薄弱環(huán)節(jié)，特別是加強空白區(qū)域的渠道建設，進一步搶占市場份額；同時，將在績效激勵、晉升渠道等方面向大區(qū)提供全面支持，激勵營銷人員深入一線，深挖市場，進一步提升渠道活力和貢獻度。大拖公司還將進一步充實營銷力量，選調(diào)一批青年骨干擔任“掛職大區(qū)經(jīng)理”，培養(yǎng)、造就一批熟悉產(chǎn)品、了解市場、能創(chuàng)新的年輕營銷人員，為企業(yè)持續(xù)健康發(fā)展打牢人才基礎。
 
　　文字 | 龐瑞鋒
 
　　編輯 | 邢魏鑫

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