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國內(nèi)市場競爭加?。捍蚶C(jī)企業(yè)如何逆勢而上？

2022-06-14 10:18:55 來源：農(nóng)機(jī)網(wǎng)原創(chuàng) 作者：sydneylulu 閱讀量：51492 評論

導(dǎo)讀：在疫情常態(tài)化之下，打捆機(jī)企業(yè)更是壓力倍增。時刻面臨著因市場份額被占，產(chǎn)品銷量、營收利潤下滑等一系列生存發(fā)展危機(jī)。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】近期，全國“三夏”大規(guī)模麥?zhǔn)杖嬲归_，據(jù)農(nóng)業(yè)農(nóng)村部報道，全國各地各部門組織服務(wù)保障有力，麥?zhǔn)湛傮w進(jìn)展順利，跨區(qū)機(jī)收總體通暢有序，如今麥?zhǔn)者M(jìn)度已過半。小麥經(jīng)過收割機(jī)收獲之后，大量的秸稈被滯留在田地里。如果將秸稈粉碎埋在田里，在短時間內(nèi)很難分解，會直接降低土壤肥力。而且經(jīng)過水的長期浸泡后，會造成下一季農(nóng)作物扎根不實(shí)，導(dǎo)致病蟲草害的增加，這將嚴(yán)重影響農(nóng)作物的生長和產(chǎn)量。其實(shí)，秸稈是農(nóng)業(yè)生態(tài)系統(tǒng)中非常寶貴的生物質(zhì)能資源，其粗纖維含量高達(dá)30%-40%，并含有木質(zhì)素等，是牛、羊等牲畜優(yōu)質(zhì)的飼養(yǎng)原材料。
 
　　經(jīng)過近幾年國家從政策方面加大對農(nóng)作物秸稈綜合利用的支持力度以及各地生態(tài)環(huán)境局對于農(nóng)作物秸稈禁燒工作的持續(xù)推進(jìn)，老百姓們逐漸意識到，農(nóng)作物秸稈資源的綜合利用對增加經(jīng)濟(jì)收入、保護(hù)環(huán)境、節(jié)約資源和農(nóng)業(yè)經(jīng)濟(jì)的可持續(xù)發(fā)展具有重要意義。同時，2022中央一號文件明確提出“穩(wěn)豬”“擴(kuò)牛、羊、奶”“升草畜”。強(qiáng)調(diào)要大力發(fā)展草食畜牧業(yè)，為畜牧機(jī)械產(chǎn)業(yè)升級提供良好的政策環(huán)境。
 
　　現(xiàn)在市面上常見的是方捆機(jī)和圓捆機(jī)兩種類型，打捆機(jī)在拖拉機(jī)的牽引下，并由拖拉機(jī)提供動力，撿拾裝置連續(xù)地將秸稈撿拾推送至喂入平臺，輸送喂入裝置按時序要求在活塞回行時，將秸稈推送至壓捆室，在活塞往復(fù)擠壓下，秸稈被壓縮成草捆，草捆長度達(dá)到設(shè)定值后，打捆裝置使用打捆繩自動打結(jié)，完成一個草捆的捆扎，然后從壓捆室出口滑落。為推進(jìn)今年“三夏”秸稈禁燒和綜合利用，各地農(nóng)業(yè)機(jī)械化技術(shù)推廣站積極組織專業(yè)合作社進(jìn)行小麥秸稈離田處理，秸稈打捆機(jī)等大中型農(nóng)業(yè)機(jī)械成為今年“三夏”麥?zhǔn)找坏懒聋惖娘L(fēng)景。
 
　　近幾年，在國家農(nóng)機(jī)補(bǔ)貼政策持續(xù)實(shí)施、需求普及以及環(huán)境治理趨嚴(yán)的背景下，使得農(nóng)民購買打捆機(jī)的熱度持續(xù)快速上升。從農(nóng)機(jī)購置補(bǔ)貼系統(tǒng)查詢可知，目前我國打捆機(jī)生產(chǎn)企業(yè)已超過150家，如今供用戶選擇的品牌越來越多，打捆機(jī)市場競爭日趨激烈。一些對產(chǎn)品質(zhì)量把關(guān)不嚴(yán)、售后服務(wù)不完善的企業(yè)早已在市場上銷聲匿跡。
 
　　雖然，打捆機(jī)行業(yè)整體上來看有著“市場前景好、用戶收益快”等特點(diǎn)，但近幾年受疫情及全球經(jīng)濟(jì)形勢的影響，企業(yè)生存環(huán)境十分艱難。在疫情常態(tài)化之下，打捆機(jī)企業(yè)更是壓力倍增。時刻面臨著因市場份額被占，產(chǎn)品銷量、營收利潤下滑等一系列生存發(fā)展危機(jī)。
 
　　自2008年公司成立以來，作為全國秸稈撿拾打捆機(jī)的領(lǐng)軍企業(yè)之一的吉林天朗新能源科技有限公司(簡稱：吉林天朗)吉林天朗始終堅持以“科學(xué)發(fā)展，打造良品，服務(wù)三農(nóng)”為使命，專注于秸稈飼料撿拾打捆機(jī)系列產(chǎn)品的研發(fā)與制造，旗下品牌“鑫天朗”打捆機(jī)收獲了越來越多用戶的信賴。然而，這一“老牌企業(yè)”同樣無法躲避市場的殘酷打擊。
 
　　企業(yè)要生存和發(fā)展，必須得頂住壓力，付諸行動——順應(yīng)環(huán)境，積極求變。
 
　　2021年，吉林天朗加強(qiáng)渠道開發(fā)，代理商遍及各地，特別是在一些薄弱區(qū)域取得長足進(jìn)步。在金融貼息、建立草業(yè)平臺上幫助購機(jī)用戶草料銷售，同時在線上提供各種營銷支持，助力經(jīng)銷商銷售。
 
　　在今年年初吉林天朗舉辦的2022年商務(wù)年會上，吉林天朗董事長王學(xué)中發(fā)表開場演講中說道，“持續(xù)進(jìn)行產(chǎn)品、技術(shù)及商業(yè)模式的創(chuàng)新，穩(wěn)步推進(jìn)公司的股份制改革，通過創(chuàng)新驅(qū)動，吉林天朗才得以盈利可持續(xù)、發(fā)展可持續(xù)！”“以客戶為中心，以創(chuàng)新謀發(fā)展，以服務(wù)求生存”，這一直是吉林天朗遵循的經(jīng)營理念。做百姓買得起、用的住、能賺錢的農(nóng)機(jī)，每一次新品的迭代都是待成熟之后再謹(jǐn)慎推向市場。
 
　　每年，吉林天朗通過進(jìn)行系統(tǒng)性的技術(shù)革新，加強(qiáng)產(chǎn)品更新迭代，滿足市場所需。2021年推出了“鑫天朗”牌9YFQ-2.2A型全自動套袋秸稈飼料撿拾打捆機(jī)和2021款9YFQ-2.2C型全自動套袋秸稈飼料撿拾打捆機(jī)，深受市場歡迎。近期又推出2022款秸稈飼料撿拾打捆機(jī)，具有“打包快、草質(zhì)好、油耗低、適應(yīng)強(qiáng)、電控優(yōu)、故障少”六大優(yōu)勢，同樣廣受用戶好評，今年還有多款新品即將推出。吉林天朗董事長曾在2022年商務(wù)年會上宣布，2023年公司將推出多用途玉米聯(lián)合收獲機(jī)、玉米莖穗兼收機(jī)等，令萬千用戶期待。
 
　　為順應(yīng)智慧農(nóng)機(jī)發(fā)展大趨勢，今年吉林天朗主營產(chǎn)品都將隨車安裝GPS,可以了解客戶準(zhǔn)確位置，作業(yè)情況。未來3-5年，將實(shí)現(xiàn)云平臺數(shù)據(jù)共享，遠(yuǎn)程診斷，對客戶主動服務(wù)。
 
　　目前，打捆機(jī)市場普遍存在“故障頻發(fā)、服務(wù)拖沓、投訴無門、退機(jī)無望、提建議不改”等售后現(xiàn)狀。今年吉林天朗還將新增7大配件中心，40名專職售后人員的基礎(chǔ)上再設(shè)立專業(yè)的培訓(xùn)講師，以建立更完善的售后服務(wù)體系。
 
　　自2021年7月公司董事長親自參加中國農(nóng)機(jī)工業(yè)協(xié)會組織的國內(nèi)農(nóng)機(jī)整機(jī)零部件企業(yè)"優(yōu)秀農(nóng)機(jī)企業(yè)能力提升研修班"學(xué)習(xí)培訓(xùn)以來，公司從“技術(shù)部加快新產(chǎn)品的研發(fā)進(jìn)度，提高產(chǎn)品的競爭力；生產(chǎn)部重點(diǎn)完善部裝線和總裝線的物流配送、工具和零部件的擺放；提高焊接的自動化水平；加強(qiáng)物流配送管理；質(zhì)檢部加強(qiáng)外檢力量及出廠前的檢驗(yàn)；完善物流、財務(wù)、生產(chǎn)等部門的管理”等六大方面進(jìn)行學(xué)習(xí)整改落實(shí)。當(dāng)下，天朗正在探索適合自己的上升通道，企業(yè)正朝著“不斷提高自主研發(fā)能力，提高產(chǎn)品零部件的自制率，推動生產(chǎn)過程中的自動化進(jìn)程”這一方向而不懈努力著。
 
　　世界正在改變，正視危機(jī)，勇于突破，這正是一個優(yōu)秀企業(yè)最突出的品質(zhì)。祝愿天朗打通更多關(guān)卡，始終向著目標(biāo)穩(wěn)步前行，助力更多的農(nóng)民走上致富之路。

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