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“力出一孔、利出一孔”如何從“觀天朗”到“學(xué)天朗”，實(shí)現(xiàn)農(nóng)機(jī)企業(yè)的蛻變

2022-07-06 08:43:10 來源：吉林天朗打捆機(jī) 閱讀量：19478 評(píng)論

導(dǎo)讀：吉林天朗總經(jīng)理王巖在2022年中工作總結(jié)中重點(diǎn)強(qiáng)調(diào)：我們的目標(biāo)要聚焦戰(zhàn)略，簡化管理，增益于端，學(xué)習(xí)國內(nèi)外先進(jìn)的企業(yè)模式，業(yè)務(wù)聚焦，利益發(fā)散，做到“力出一孔、利出一孔”。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】 2022年6月底，隨著各地區(qū)陸續(xù)公布了新一輪的農(nóng)機(jī)補(bǔ)貼調(diào)整，其中輪式拖拉機(jī)登上了各地的榜單，面對接下來數(shù)年內(nèi)農(nóng)機(jī)市場格局可能出現(xiàn)的變化，打捆機(jī)企業(yè)該如何調(diào)整？
 
　　上半年，吉林天朗發(fā)車數(shù)已破千臺(tái)，較之前幾年趨于穩(wěn)定水平，發(fā)車儀式過后。吉林天朗總經(jīng)理王巖在2022年中工作總結(jié)中重點(diǎn)強(qiáng)調(diào)：我們的目標(biāo)要聚焦戰(zhàn)略，簡化管理，增益于端，學(xué)習(xí)國內(nèi)外先進(jìn)的企業(yè)模式，業(yè)務(wù)聚焦，利益發(fā)散，做到“力出一孔、利出一孔”。同時(shí)對工作提出了幾點(diǎn)要求：從細(xì)節(jié)做起，小事抓起，經(jīng)營對的起良心，產(chǎn)品對的起百姓，回報(bào)對的起社會(huì)，力爭先列成為行業(yè)標(biāo)兵，從開始的“觀天朗”到現(xiàn)在甚至以后的“學(xué)天朗”全員努力，踏踏實(shí)實(shí)的干！
 

 

 

       2009年，吉林天朗正式選址建廠。
 
　　2014年，公司董事長王學(xué)中帶領(lǐng)團(tuán)隊(duì)外出考察，歷經(jīng)數(shù)月走訪了近16個(gè)省份，了解到在秸稈綜合利用和飼草方面百姓的需求，決心制造出一款高效一體化的秸稈收獲加工機(jī)械，并聘請了專業(yè)的技術(shù)團(tuán)隊(duì)著手研發(fā)秸稈飼料撿拾打捆機(jī)。
 
　　2016年，經(jīng)歷了2年時(shí)間的不斷試驗(yàn)，試錯(cuò)，糾錯(cuò)再試驗(yàn)，損耗近300萬的研發(fā)和生產(chǎn)成本。第一臺(tái)“鑫天朗”牌秸稈飼料撿拾打捆機(jī)面世，并且投入了使用。此產(chǎn)品全面借鑒了國內(nèi)外先進(jìn)的技術(shù)，經(jīng)過大量的疲勞性作業(yè)，解決了傳統(tǒng)打捆機(jī)粉碎不徹底，除塵不到位，秸稈離田不徹底的難題。使用過的用戶說道“我再也不用燒地里剩余的秸稈了，回家直接喂牛，吃不了的賣錢”。由此，天朗打捆機(jī)正式登上了歷史舞臺(tái)，也更加堅(jiān)定了公司在該領(lǐng)域發(fā)展的信心！
 
　　2017年，經(jīng)過改進(jìn)，推出“單箱雙軸”傳動(dòng)系統(tǒng)、懸浮式撿拾結(jié)構(gòu)并獲得了多項(xiàng)多家專利，并且批量生產(chǎn)投入市場應(yīng)用，獲得了良好的口碑。與此同時(shí)，也與全國各地一小部分經(jīng)銷商達(dá)成合作，可是，在此新型產(chǎn)業(yè)面前，大多數(shù)的經(jīng)營企業(yè)還是不夠看好這款打捆機(jī)，認(rèn)為是“小眾化”產(chǎn)品，無法得到廣泛推廣，對于銷量沒有足夠的信心，也正是開啟了“觀天朗”時(shí)期。
 
　　2018年，迎來了天朗關(guān)鍵性的一年，由于市面上出現(xiàn)了類似的產(chǎn)品，而產(chǎn)品自身仍有缺陷，公司堅(jiān)決從技術(shù)領(lǐng)域上進(jìn)行創(chuàng)新改革，開發(fā)了“三次除土”“后出包”和“二次壓包”技術(shù)，并獲得專利，正式拉開了“后出包”時(shí)代的序幕，同時(shí)開始研發(fā)試制“自動(dòng)套袋”技術(shù)。2018的天朗正式打響了打捆機(jī)領(lǐng)域“我們不一樣”的第一槍，公司也正式開啟了“傳承”之路并廣納人才，由王巖總經(jīng)理領(lǐng)導(dǎo)并組建了公司體系內(nèi)的年輕化市場團(tuán)隊(duì)面向全國推廣開來，這時(shí)的很多人已經(jīng)從“觀”轉(zhuǎn)為“試”，并得到了豐厚的回報(bào)。
 
　　2019年，獲得國家高新技術(shù)企業(yè)認(rèn)證并頒發(fā)了證書，同時(shí)“自動(dòng)套袋”技術(shù)取得成功。
 
 

 

　　升級(jí)后的產(chǎn)品投入市場，引來“全自動(dòng)”時(shí)代的熱潮。由于在去年購機(jī)的用戶都從中獲益良多，也使得這款秸稈飼料撿拾打捆機(jī)迅速被廣大百姓所青睞，也使得此類細(xì)分領(lǐng)域產(chǎn)品在全國打捆機(jī)行業(yè)占有一席之地，并且大有逐漸取代傳統(tǒng)產(chǎn)品之勢，因此各類品牌也萌發(fā)出來加劇市場的繁榮。
 
　　2020年，通過國家質(zhì)量管理體系ISO9001認(rèn)證，榮獲科技型中小企業(yè)，吉林省科技小巨人稱號(hào)，產(chǎn)品銷量突破3100臺(tái)，躋身全國打捆機(jī)行業(yè)三甲，銷售范圍涉及全國17個(gè)省份，200余家經(jīng)銷企業(yè)，80多家配件供應(yīng)中心，增加三個(gè)辦公廠區(qū)，市場售后專員，車輛翻了數(shù)倍。為確保用戶利益，天朗一直在努力。
 

 

　　2021年，面對農(nóng)機(jī)行業(yè)的第二周期調(diào)整帶來的壓力，天朗依然大刀闊斧改革，籌備建立分廠，進(jìn)軍中原市場，援力新疆牧業(yè)并取得了不俗的成績，兩款單獨(dú)型號(hào)的產(chǎn)品均進(jìn)入銷量排行榜前列，成功加入中國農(nóng)業(yè)機(jī)械工業(yè)協(xié)會(huì)會(huì)員單位。
 
　　2022年，聚焦戰(zhàn)略，簡化管理，增益于端，讓有秸稈的地方就有鑫天朗，我們拭目以待。
 

 

　　眼下，雖然國家政策對一部分農(nóng)機(jī)產(chǎn)品的補(bǔ)貼有不同程度的調(diào)整，但農(nóng)機(jī)人對未來美好的期望愈加強(qiáng)烈，農(nóng)業(yè)農(nóng)村農(nóng)民農(nóng)機(jī)，四者也是缺一不可，國家大力度號(hào)召振興農(nóng)業(yè)，做好服務(wù)是理所當(dāng)然的。
 
　　天朗經(jīng)歷了“我們不一樣”的開始，走了5年的“回訪之路”，搭建了利民的“飼草平臺(tái)”，制造了“移動(dòng)印鈔機(jī)”，開啟了“直播售后面對面”，打造了客戶的“沉浸式”關(guān)懷，努力開創(chuàng)下一步的“天朗模式”力出一孔、利出一孔！從學(xué)習(xí)到被學(xué)習(xí)，從“觀天朗”到“學(xué)天朗”我們一步一個(gè)腳印，繼往開來！

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