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開展時間: 2025-02-11
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地點(diǎn): 巴彥淖爾市
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地點(diǎn): 廣州市
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玉柴在重點(diǎn)細(xì)分市場交出亮麗答卷
2024-01-09
09:25:16
來源:玉柴集團(tuán) 閱讀量:20328
評論
導(dǎo)讀:全年銷量大幅增長。大馬力燃?xì)鈾C(jī)新品K14N、K15N與一汽解放、東風(fēng)商用車、福田歐曼、東風(fēng)柳汽、東風(fēng)新疆、陜汽商用車的主流車型全面配套,預(yù)計2024年將實(shí)現(xiàn)上量增長。
【農(nóng)機(jī)網(wǎng) 明星企業(yè)】歲序更替,華章日新。2023年,玉柴深入踐行“以客戶為中心”,以開局即決戰(zhàn)、起步即沖鋒的戰(zhàn)斗姿態(tài)、奮斗姿態(tài)、分秒必爭,奮力搶占市場,全年在重要細(xì)分市場交出亮麗答卷。
商用車動力:大馬力燃?xì)鈩恿π顒荽l(fā),傳統(tǒng)動力市場優(yōu)勢進(jìn)一步鞏固
在牽引車動力市場,玉柴通過與主機(jī)廠聯(lián)合開拓、終端市場夯實(shí)渠道、深挖大客戶等手段,在天然氣市場、資源運(yùn)輸、?;肥袌鋈〉幂^好的成效。玉柴K13N全面升級,功率拓展至500Ps,百公里氣耗低至30kg,得到了市場的一致認(rèn)可,全年銷量大幅增長。大馬力燃?xì)鈾C(jī)新品K14N、K15N與一汽解放、東風(fēng)商用車、福田歐曼、東風(fēng)柳汽、東風(fēng)新疆、陜汽商用車的主流車型全面配套,預(yù)計2024年將實(shí)現(xiàn)上量增長。
另外,在資源運(yùn)輸、?;肥袌?,玉柴大馬力重機(jī)表現(xiàn)可圈可點(diǎn)。玉柴K11配套運(yùn)煤子母車在華北、西北等北方市場實(shí)現(xiàn)批量銷售,在砂石料、鋼材等基建材料及?;愤\(yùn)輸市場表現(xiàn)穩(wěn)定,贏得了較好口碑。
在高端載貨車動力市場,搭載玉柴S06的綠通
運(yùn)輸車在云貴地區(qū)拉瓜果蔬菜,其百公里油耗較競品低2-3L;S06在長途快遞運(yùn)輸市場也憑借低油耗優(yōu)勢,獲得快遞頭部客戶的青睞。
隨著玉柴S04等新產(chǎn)品的全面導(dǎo)入,玉柴在中重型自卸車動力市場優(yōu)勢進(jìn)一步凸顯,份額繼續(xù)高居行業(yè)第一。
在專用車動力市場,玉柴配套汽車
起重機(jī)異軍突起,市場份額遙遙領(lǐng)先。其中,玉柴K08/K09配套三一、中聯(lián)25T-80T汽車起重機(jī),成為主銷產(chǎn)品,配套徐工起重機(jī)批量投放市場。緊跟隨車吊動力市場發(fā)展需求,玉柴進(jìn)一步豐富隨車吊動力產(chǎn)品鏈,全年銷售隨車吊專用動力近萬臺,市場份額占比高達(dá)63%。在攪拌車動力市場,玉柴K08以動力強(qiáng)、節(jié)油、可靠等優(yōu)點(diǎn),成為8-12方混凝土運(yùn)輸領(lǐng)域的標(biāo)桿動力。
在傳統(tǒng)客車動力市場,玉柴銷量同比增長超36%,份額位列行業(yè)首位。其中,K11配套宇通、廈門金龍13米旅游客車,引領(lǐng)大客大排量動力趨勢。
通機(jī)動力:多點(diǎn)突破工程機(jī)械動力市場,高端農(nóng)機(jī)市場加速取代進(jìn)口
在
裝載機(jī)動力市場,玉柴憑借F39高性價比產(chǎn)品的導(dǎo)入以及在海外市場的突破,配套20裝載機(jī)動力銷量同比增長50%。在50裝載機(jī)市場,玉柴以“增程器+A08”產(chǎn)品組合導(dǎo)入,搶占新能源和輕量化市場先機(jī),產(chǎn)品表現(xiàn)贏得用戶高度認(rèn)可。
玉柴與三一、中聯(lián)、柳工、徐工、山河智能、臨工等行業(yè)主流廠家合作持續(xù)深化,履帶挖T4專用動力銷量同比增長81%。另外,在輪挖動力市場,玉柴份額超90%。
玉柴K15/K16系列大馬力發(fā)動機(jī)憑借先發(fā)優(yōu)勢,引領(lǐng)行業(yè)礦用車向高端化大型化轉(zhuǎn)型,產(chǎn)品銷量持續(xù)走高。
在高端農(nóng)機(jī)市場,玉柴憑借過硬的產(chǎn)品品質(zhì)及服務(wù)保障,加速取代進(jìn)口動力,銷量同比增長102%,市場份額超50%。
不僅如此,玉柴緊抓出口機(jī)遇,2023年通機(jī)動力出口銷量同比增長75%。
船電動力,持續(xù)鞏固國內(nèi)行業(yè)第一地位,出口保持高速增長
2023年,玉柴攜手客戶在“危”中尋“機(jī)”,交出滿意答卷:國內(nèi)行業(yè)第一地位繼續(xù)鞏固,產(chǎn)品海外銷量增長超30%。
柴油發(fā)電動力市場,玉柴在數(shù)據(jù)中心、石油系統(tǒng)、銀行系統(tǒng)、機(jī)場等高端市場取得重大突破,貴州、河北等數(shù)據(jù)中心訂單暴漲。
燃?xì)獍l(fā)電動力市場,玉柴實(shí)現(xiàn)里程碑式發(fā)展,銷售額同比翻番。大功率燃?xì)鈾C(jī)在瓦斯發(fā)電、合金尾氣發(fā)電市場取得重大突破,并成功導(dǎo)入海外燃?xì)馐袌觥?br />
在船舶動力市場,玉柴突破風(fēng)電安裝船、3000kW電推拖輪、海洋平臺吊等新領(lǐng)域,成功打破國外產(chǎn)品壟斷。
隨著國際化戰(zhàn)略穩(wěn)步推進(jìn),玉柴船舶和發(fā)電動力產(chǎn)品海外銷售額保持兩位數(shù)增長,特別12缸以上大功率發(fā)動機(jī)呈爆發(fā)式增長,銷量同比增長353%,海外品牌影響力穩(wěn)步提升。
新能源動力:四大系統(tǒng)齊頭并進(jìn),發(fā)力新能源賽道
增程器是玉柴芯藍(lán)的優(yōu)勢產(chǎn)品,與臨工、同力、山河巨鼎、徐工、鐵辰等主流礦用車形成批量投放,與臨工、英軒重工、南京開沃等品牌的裝載機(jī)成功配套。
在混動產(chǎn)品方面,玉柴芯藍(lán)研制的全球首款混動電驅(qū)無級變速動力總成(IE-POWER)上市銷售,引起行業(yè)廣泛關(guān)注,目前該系統(tǒng)已在沃得、凱爾、五征、英軒、鎧特、柳工等14家主流拖拉機(jī)廠形成配套。
在純電驅(qū)動系統(tǒng)方面,玉柴芯藍(lán)已完成2T/2.5T/3.5T/49T純電產(chǎn)品開發(fā)。全系列產(chǎn)品與一汽解放、吉利、柳汽、萬象、五征、三環(huán)等主機(jī)廠實(shí)現(xiàn)配套。
在燃料電池動力系統(tǒng)方面,玉柴芯藍(lán)自主開發(fā)的150kW以上大功率產(chǎn)品達(dá)到預(yù)期設(shè)計目標(biāo),配套氫燃料電池的公交將于近期在北京大興示范投放。
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