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2023創(chuàng)造多個細分市場第一！玉柴2024繼續(xù)助力客戶成功！

2024-01-17 08:55:51 來源：玉柴機器 閱讀量：17802 評論

導讀：2023年，在商用車動力板塊，玉柴國六產品全面投放，4~8升中重型動力、中重型工程卡車動力、6米以上傳統(tǒng)客車動力、混合動力客車動力等細分市場占有率居行業(yè)首位。

　　【農機網 明星企業(yè)】1月13日，玉柴機器2024年營銷服務合作伙伴大會在玉林隆重舉行，會議全面回顧玉柴2023年的奮斗歷程和經營情況，介紹玉柴1235戰(zhàn)略目標和實施路徑，提出2024年的營銷工作思路，動員和凝聚各方力量，攜手助力客戶成功，共創(chuàng)美好未來。玉柴股份董事長李漢陽出席在會并致辭。
 
　　會議發(fā)布了營銷服務合作伙伴大會主題報告、新能源動力市場營銷工作報告、通機動力營銷工作報告、船電動力營銷工作報告、海外市場營銷工作報告，玉柴星網智云公司進行了業(yè)務推介。
 
　　2023年，在商用車動力板塊，玉柴國六產品全面投放，4~8升中重型動力、中重型工程卡車動力、6米以上傳統(tǒng)客車動力、混合動力客車動力等細分市場占有率居行業(yè)首位。其中，玉柴國六牽引車動力、客車動力銷量實現(xiàn)兩位數(shù)以上增長，燃氣發(fā)動機銷量同比實現(xiàn)三位數(shù)增長。
 
　　在新能源動力板塊，玉柴增程器、燃料電池、國內最大功率的電機、全球首款混合動力電驅無級變速動力總成等新能源動力均實現(xiàn)市場配套應用。玉柴成立了氫能源科技公司，打造氫能研發(fā)和生產基地，構建面向未來的氫能全產業(yè)鏈能力。
 
　　在通機動力方面，玉柴創(chuàng)造履帶挖、礦用車、大叉、高空作業(yè)、防爆機等多個細分市場份額第一，尤其在大馬力農機動力領域占據(jù)絕對主導地位。
 
　　在船電動力方面，玉柴船電在數(shù)據(jù)中心發(fā)電、風電安裝船、瓦斯、鐵合金尾氣等領域實現(xiàn)重大突破，發(fā)電動力、16L排量以上船舶動力市場占有率排名第一。
 
　　在海外市場方面，2023年，玉柴出口發(fā)動機同比增長近30%。目前玉柴海外發(fā)動機保有量近65萬臺，位列行業(yè)第一。
 
　　在服務方面，玉柴以客戶服務需求為起點，持續(xù)改善網絡、技術、配件、運營四大服務核心要素，服務平均閉環(huán)周期全行業(yè)最快。在第三方開展的行業(yè)滿意度調研中，玉柴用戶滿意指數(shù)穩(wěn)居行業(yè)第一。
 
　　李漢陽表示，助力客戶成功，是玉柴的內心愿望，是玉柴持之以恒的追求，玉柴以實際行動，踐行這個理念。過去一年，玉柴進一步明確做獨立的專業(yè)動力系統(tǒng)供應商的企業(yè)定位，通過調整戰(zhàn)略定位、產業(yè)結構、組織結構、產品開發(fā)策略、服務策略與商務策略、為客戶尋找客戶、追隨主機廠進行產業(yè)布局、貼心解決客戶經營之外的問題等措施，為客戶提供更加高效可靠的產品和省心快速的服務，助力客戶成功。玉柴將與全球的整車企業(yè)、經銷商、服務體和終端客戶等合作伙伴一起，協(xié)同創(chuàng)新，相互助力，共創(chuàng)未來，實現(xiàn)國內第一、世界一流的動力系統(tǒng)供應商目標。
 
　　期間，玉柴合作伙伴代表上臺發(fā)言，暢談與玉柴的合作歷程，表達未來的合作信心和想法。會上還對玉柴股份2023年營銷服務業(yè)績突出的團隊及個人進行隆重表彰。
 
　　會上還頒發(fā)了“2023年玉柴王牌司機節(jié)能挑戰(zhàn)賽冠亞季軍獎”“玉柴機器最忠實用戶獎”。其中，本批玉柴機器最忠實用戶成為玉柴王牌動力俱樂部首批會員、中國首套司機健康操推廣大使。
 
　　玉柴將不斷提升自身實力和市場競爭力，實現(xiàn)未來的規(guī)模倍增目標。同時，玉柴還將繼續(xù)與全球最優(yōu)秀的戰(zhàn)略合作伙伴結成聯(lián)盟，共同打造最優(yōu)化的生態(tài)圈、最融洽的朋友圈、最開放的合作圈。
 

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