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主要拖拉機(jī)企業(yè)各省區(qū)銷量分布

2024-01-23 10:42:19 來源：總站信息處 作者：劉振營 閱讀量：21430 評論

導(dǎo)讀：在2023年補(bǔ)貼銷量超過1萬臺的8大銷售省區(qū)，濰柴雷沃獲得銷量冠軍的省區(qū)有內(nèi)蒙古5544臺，吉林2642臺，甘肅3440臺，黑龍江4101臺，合計(jì)銷量15727臺。

　　【農(nóng)機(jī)網(wǎng) 市場行情】之前發(fā)布了2023年各省區(qū)拖拉機(jī)補(bǔ)貼銷量以及企業(yè)排名，接下來看看拖拉機(jī)主要企業(yè)品牌在各省區(qū)補(bǔ)貼銷量的分布情況。
 
25家企業(yè)2023年拖拉機(jī)補(bǔ)貼銷量
 
　　1、拖拉機(jī)雙雄在多個(gè)省區(qū)獲得銷冠
 
　　首先，看看拖拉機(jī)雙雄各在哪些省區(qū)補(bǔ)貼銷量獲得第一。
 
　　在2023年補(bǔ)貼銷量超過1萬臺的8大銷售省區(qū)，濰柴雷沃獲得銷量冠軍的省區(qū)有內(nèi)蒙古5544臺，吉林2642臺，甘肅3440臺，黑龍江4101臺，合計(jì)銷量15727臺。中國一拖在這8省區(qū)銷量分別為2834臺、1551臺、2972臺、1703臺，合計(jì)只有9060臺，比濰柴雷沃少了6667臺。
 
　　中國一拖則在河南9562臺，山東3645臺，安徽4326臺，河北4286臺，這4省區(qū)獲得銷量冠軍，合計(jì)銷售拖拉機(jī)21819臺。濰柴雷沃在這4省區(qū)的銷量分別為5253臺、3061臺、3953臺、3139臺，合計(jì)只有15406臺，比中國一拖少了6413臺。
 
　　在2023年補(bǔ)貼銷量5000-10000臺的8大省區(qū)，中國一拖銷量冠軍的有新疆、山西、江西和江蘇4省區(qū)，濰柴雷沃則在湖北、遼寧和陜西3省區(qū)獲得冠軍。
 
　　在其他銷量1000臺以上的10省區(qū)，濰柴雷沃在云南、湖南、寧夏、天津、兵團(tuán)、青島6省區(qū)獲得冠軍，中國一拖則在北大荒、四川、浙江和廣西成為銷冠。
 
　　其他省區(qū)銷量較少，這里就不一一列舉?？傊?，拖拉機(jī)雙雄在各個(gè)省區(qū)短兵相接，展開了激烈的市場爭奪，目前來看濰柴雷沃略占上風(fēng)，其總銷量比中國一拖多出2000臺左右。
 
　　2、幾個(gè)省區(qū)銷冠并非拖拉機(jī)雙雄
 
　　有幾個(gè)省區(qū)的銷冠并非拖拉機(jī)雙雄。
 
　　首先是西藏拖拉機(jī)銷量在全國名列第九，而銷冠卻是山東時(shí)風(fēng)，而且占據(jù)了西藏銷量的73.18%，冠軍地位幾乎不可撼動(dòng)。
 
　　另外，久保田在上海和寧波獲得拖拉機(jī)銷量冠軍，并在浙江獲得亞軍。雖然這幾個(gè)省區(qū)銷量不大，卻代表了一種趨勢：用戶有錢，就會購買質(zhì)量更好的拖拉機(jī)。
 
　　3、一些二線企業(yè)存在重點(diǎn)市場
 
　　從拖拉機(jī)企業(yè)補(bǔ)貼銷量的省區(qū)分布看，拖拉機(jī)雙雄和外資品牌的企業(yè)，在全國各地的市場分布比較均衡，一些二線拖拉機(jī)企業(yè)都有重點(diǎn)區(qū)域市場。例如，常州東風(fēng)在內(nèi)蒙古補(bǔ)貼銷量2000多臺，在新疆、黑龍江和安徽都超過了1000臺；沃得農(nóng)機(jī)在江西、河南和內(nèi)蒙古的補(bǔ)貼銷量都超過了1000臺；濰坊華夏在河北、內(nèi)蒙古和河南的補(bǔ)貼銷量都超過了1000臺；江蘇常發(fā)在內(nèi)蒙古銷量超過了1000臺，泰安泰山國泰在河南補(bǔ)貼銷量超過了1000臺，山東濰坊魯中在山東補(bǔ)貼銷量超過了1000臺。
 
　　4、其他拖拉機(jī)企業(yè)也有重點(diǎn)市場
 
　　一些企業(yè)在個(gè)別省區(qū)或者部分省區(qū)補(bǔ)貼銷量占比很大，明顯存在重點(diǎn)市場。例如，濰坊大申奔野在吉林、內(nèi)蒙古、黑龍江分別補(bǔ)貼銷售拖拉機(jī)903臺、755臺和578臺，在這3省區(qū)合計(jì)銷量高達(dá)2236臺，占企業(yè)全部補(bǔ)貼銷量的72.20%。大申奔野原來主要是在東北，特別是吉林市場，目前向內(nèi)蒙古和河南等省區(qū)擴(kuò)張，看來效果還不錯(cuò)。
 
　　5、不能只看銷量還要看質(zhì)量
 
　　人們注意到久保田、約翰迪爾和愛科這幾家外資企業(yè)，雖然銷量排在20名以外，但他們銷售區(qū)域不斷擴(kuò)大，幾乎涵蓋全部省份，雖然拖拉機(jī)價(jià)格很高，但越來越多的農(nóng)機(jī)用戶選擇他們的產(chǎn)品。他們關(guān)注和開拓的是高端農(nóng)機(jī)用戶，所以在一般省區(qū)銷量都不是很大。但隨著用戶不斷地提升，有越來越多的用戶成為高端用戶，這些高端產(chǎn)品的銷量和市場份額也會不斷地增加。

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