在競爭中找機遇 開拓農(nóng)機行業(yè)下一片“藍?！?/h1>
2016-09-22 16:47:48 來源：中國農(nóng)機網(wǎng) 閱讀量：16637 評論

　　【中國農(nóng)機網(wǎng) 行業(yè)要聞】今天來講一講未來我國農(nóng)機市場的出路，想必大家都耳熟能詳?shù)囊粋€熱詞——藍海，這個詞可不是代表藍色的海，而是指未知的市場空間。目前，我國農(nóng)機行業(yè)競爭日益激烈，而外國農(nóng)機的優(yōu)勢更是給本土農(nóng)機帶來更大的壓力，企業(yè)想要在競爭中獲得優(yōu)勢，除了在原有的市場中殺出一條血路，尋找開拓下一片“藍海”也將成為必然之舉。
　　
　　 在競爭中找機遇 開拓農(nóng)機行業(yè)下一片“藍海”

        在農(nóng)機化發(fā)展的今天，許多原有農(nóng)機市場之間出現(xiàn)飽和狀態(tài)，農(nóng)機企業(yè)的競爭廝殺進入白熱化階段，越來越多的企業(yè)急于掙脫現(xiàn)狀，但卻迷茫于未來之路該往哪走。那么我國農(nóng)機市場的“藍海”會在哪里呢？如果你也是一位迷茫的農(nóng)機從業(yè)者，不妨看看下文。
　　
　　下面筆者分享農(nóng)機行業(yè)發(fā)展呈良好態(tài)勢的三個方向供業(yè)界人士參考：
　　
　　植保類農(nóng)業(yè)機械需求量增加
　　
　　從農(nóng)機工業(yè)協(xié)會數(shù)據(jù)看，我國農(nóng)業(yè)機械化整體水平在2015年已經(jīng)達到63%，但當(dāng)前植保環(huán)節(jié)的農(nóng)機化水平僅有35%。在我國農(nóng)村，農(nóng)業(yè)植保機械仍舊以手動或半手動為主，不少農(nóng)民打藥依然是背著承重的打藥機，隨著農(nóng)業(yè)現(xiàn)代化的發(fā)展，這種植保模式必然會被打破。
　　
　　此外，近年來我國農(nóng)村勞動力日益減少，農(nóng)民走向老齡化，將不能滿足傳統(tǒng)的植保方式所需要的勞動力，再加上土地流轉(zhuǎn)帶動農(nóng)業(yè)生產(chǎn)規(guī)模化，農(nóng)民對植保機械的訴求將不斷增加。
　　
　　面對植保產(chǎn)品的巨大需求，其市場保有量卻是不足的，尤其是大型植保機械保有量更是捉襟見肘。近幾年聲名鵲起的植保無人機每年也只有約1000多臺銷量，而大型的自走式植保設(shè)備，仍處于市場推廣期和用戶培育期。
　　
　　近兩年來，傳統(tǒng)的拖拉機、收獲機、插秧機、播種機等農(nóng)機產(chǎn)品由于社會保有量持續(xù)增長，購機補貼政策支持力度有所放緩，但農(nóng)業(yè)植保類農(nóng)機卻逐漸得到特殊照顧。由于行業(yè)需求的大幅增長，很多人開始摩拳擦掌躍躍欲試，植保類農(nóng)業(yè)機械“藍海”正在開拓。
　　
　　丘陵山區(qū)不斷推廣機械化技術(shù)
　　
　　農(nóng)業(yè)植保機械化需提高，丘陵山區(qū)也不遑多讓。就我國目前情況而言，丘陵山區(qū)機械化水平仍較低，大部分農(nóng)機產(chǎn)品只適用于廣闊平坦的農(nóng)田，受地形限制，很多農(nóng)機無法在丘陵山區(qū)作業(yè)，從而導(dǎo)致這部分市場農(nóng)機保有量并不多。
　　
　　隨著科學(xué)技術(shù)的發(fā)展，不少農(nóng)機被“改進”，其性能開始適應(yīng)復(fù)雜的地形條件，微型農(nóng)機的出現(xiàn)更是讓人見識到了農(nóng)機不僅有“大塊頭”，小巧靈活也是可以的。另外，國家這兩年也一直致力于發(fā)展丘陵山區(qū)機械化，早在“十二五”期間，農(nóng)業(yè)部就將南方丘陵山區(qū)列為農(nóng)業(yè)機械化重點發(fā)展區(qū)域。所以，在未來，適應(yīng)于丘陵山區(qū)耕作的農(nóng)機需求量會不斷增加，企業(yè)可在此探尋市場空間。
　　
　　花生芝麻類作物機械呈蓬勃發(fā)展態(tài)勢
　　
　　在我國農(nóng)業(yè)機械化發(fā)展過程中，除了地形這個限制因素以外，種類繁多的農(nóng)作物也是夠令人頭疼的了。相較于水稻、小麥等糧食作物的高度機械化，花生芝麻類的經(jīng)濟作物機械化后勁略顯不足。為解決這些個“老大難”問題，促進農(nóng)民增收，不少地方都在加大科研力度和人力物力的投入，爭取實現(xiàn)花生芝麻生產(chǎn)全程機械化。
　　
　　前段時間，在國家芝麻現(xiàn)代農(nóng)業(yè)產(chǎn)業(yè)技術(shù)體系的支持下，青島農(nóng)業(yè)大學(xué)現(xiàn)代農(nóng)業(yè)裝備研發(fā)團隊,專門抽調(diào)人員,組成芝麻機械化技術(shù)攻關(guān)小組。圍繞芝麻的種植模式,先后研制出了適宜芝麻播種的種繩編織機、6行芝麻精量播種機、智能芝麻田間管理機、遙控自動高低地隙寬幅噴藥機、芝麻打捆收獲機等5種芝麻智能裝備，填補了國內(nèi)芝麻生產(chǎn)領(lǐng)域的空白。
　　
　　由此可見，在我國這個擁有眾多農(nóng)作物品種的國家中，還有不少作物機械等待研究和開發(fā)，近年來的科研力度在芝麻機械上，未來在哪兒非常值得企業(yè)把握。
　　
　　結(jié)語：中國是一個農(nóng)業(yè)大國，而且是一個正在邁向機械化的農(nóng)業(yè)大國，農(nóng)業(yè)機械的需求量會不斷增加，把握好市場動向是企業(yè)競爭取勝的關(guān)鍵。這些年，隨著農(nóng)機化程度加深，越來越多潛在的市場逐漸顯現(xiàn)，當(dāng)下，需要企業(yè)有一雙智慧的雙眼，明確當(dāng)前我國農(nóng)機發(fā)展形勢，開拓農(nóng)機行業(yè)下一片“藍海”。

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