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《關于促進鄉(xiāng)村產(chǎn)業(yè)振興的指導意見》再提奶業(yè)振興，惠及廣大人民群眾

2019-07-08 17:43:17 來源：農機網(wǎng)原創(chuàng) 作者：四夕 閱讀量：44675 評論

導讀：近期發(fā)布的《中國乳制品行業(yè)現(xiàn)階段發(fā)展趨勢報告》(以下簡稱《報告》)顯示，近十年來，我國奶牛養(yǎng)殖規(guī)?；?、標準化水平提高，生產(chǎn)效率提升，牛奶年產(chǎn)量穩(wěn)定在3000萬噸左右。2018年下半年后，國內生鮮乳價格保持小幅增長，并在2019年2月出現(xiàn)2015年以來歷史高點，預計2019年國內奶價呈溫和上漲態(tài)勢，整體漲幅不會太大。

　　【農機網(wǎng) 編輯視角】近期發(fā)布的《中國乳制品行業(yè)現(xiàn)階段發(fā)展趨勢報告》(以下簡稱《報告》)顯示，近十年來，我國奶牛養(yǎng)殖規(guī)?；藴驶教岣?，生產(chǎn)效率提升，牛奶年產(chǎn)量穩(wěn)定在3000萬噸左右。2018年下半年后，國內生鮮乳價格保持小幅增長，并在2019年2月出現(xiàn)2015年以來歷史高點，預計2019年國內奶價呈溫和上漲態(tài)勢，整體漲幅不會太大。
 
　　含有豐富蛋白質、脂肪、維生素和礦物質等營養(yǎng)物質的牛奶被譽為“白色血液”，是古老的天然飲料之一，也是人體鈣的重要來源。作為健康中國、強壯民族不可或缺的產(chǎn)業(yè)，奶業(yè)的發(fā)展惠及廣大人民群眾，國家多次對奶業(yè)振興發(fā)展作出重要批示。
 
　　奶業(yè)振興：發(fā)展質量、效益和競爭力并重
 
　　《全國奶業(yè)發(fā)展規(guī)劃(2016-2020年)》明確奶業(yè)發(fā)展戰(zhàn)略定位，提出到2020年，奶業(yè)現(xiàn)代化建設取得明顯進展，現(xiàn)代奶業(yè)質量監(jiān)管體系、產(chǎn)業(yè)體系、生產(chǎn)體系、經(jīng)營體系、支持保障體系更加健全。
 
　　2018年印發(fā)的《關于推進奶業(yè)振興保障乳品質量安全的意見》，明確了奶業(yè)振興的目標任務：到2020年，奶業(yè)供給側結構性改革取得實質性成效，奶業(yè)現(xiàn)代化建設取得明顯進展。到2025年，奶業(yè)實現(xiàn)全面振興，基本實現(xiàn)現(xiàn)代化，奶源基地、產(chǎn)品加工、乳品質量和產(chǎn)業(yè)競爭力整體水平進入*行列。
 
　　同年，九部委聯(lián)合印發(fā)《關于進一步促進奶業(yè)振興的若干意見》，要求以實現(xiàn)奶業(yè)全面振興為目標，優(yōu)化奶業(yè)生產(chǎn)布局，創(chuàng)新奶業(yè)發(fā)展方式，建立完善以奶農規(guī)?；B(yǎng)殖為基礎的生產(chǎn)經(jīng)營體系，密切產(chǎn)業(yè)鏈各環(huán)節(jié)利益聯(lián)結，提振乳制品消費信心，力爭到2025年全國奶類產(chǎn)量達到4500萬噸，切實提升我國奶業(yè)發(fā)展質量、效益和競爭力。
 
　　2019年1月3日，《中共中央國務院關于堅持農業(yè)農村優(yōu)先發(fā)展做好“三農”工作的若干意見》提出，實施奶業(yè)振興行動，加強奶源基地建設，升級改造中小奶牛養(yǎng)殖場，實施嬰幼兒配方奶粉提升行動。此外，在日前發(fā)布的《關于促進鄉(xiāng)村產(chǎn)業(yè)振興的指導意見》中，同樣再次提到了推進奶業(yè)振興。
 
　　品牌化特征凸顯，加快參與化貿易
 
　　從當前我國的奶業(yè)產(chǎn)品消費現(xiàn)狀看，化、低溫化產(chǎn)品需求旺盛。由于消費能力提高，低線市場增長快、品牌觀念增強，農村也開始注重產(chǎn)品品牌。但也正是因為如此，品牌意識增強與品牌認知度低之間的矛盾，使得低線城市雖然消費能力增強，但是卻出現(xiàn)了更偏好國外品牌的尷尬局面。而電商渠道乳制品銷售增長迅猛，也對奶業(yè)發(fā)展提出了新的要求。
 
　　與此同時，隨著中國自由貿易化程度提高，推動了乳企加快參與化，促使乳制品貿易快速發(fā)展。“一帶一路”倡議發(fā)展提高了我國乳企與沿線國家的乳制品貿易投資合作的機會，日前，蒙牛集團就與烏拉圭乳業(yè)巨頭簽訂了合作協(xié)議，未來兩家企業(yè)將就乳制品的相關貿易開展多項合作。中新和中澳自貿協(xié)定簽訂對我國乳制品進口影響業(yè)比較大，我國將提高從兩國進口乳制品的數(shù)量，且進口價格將更趨于合理。
 
　　《報告》指出，未來中國乳品在國內市場上呈現(xiàn)出如下特征：乳品消費升級加快，產(chǎn)品結構不斷升級；產(chǎn)品質量監(jiān)管趨嚴，產(chǎn)業(yè)鏈聯(lián)系更緊密；企業(yè)兼并重組加快，行業(yè)集中程度提升；進口量將繼續(xù)增長，向深加工產(chǎn)品傾斜；“少子老齡化”加劇，服務消費成主流。在市場化發(fā)展方面則呈現(xiàn)出如下特點：進入品牌打造階段、品牌化進程加快。
 
　　行業(yè)發(fā)展新動能：依托高新技術智能化生產(chǎn)
 
　　顯而易見，奶業(yè)在國內環(huán)境內的競爭愈加激烈，在《關于進一步促進奶業(yè)振興的若干意見》也曾明確我國全面推進奶業(yè)振興需要從以下幾個方面入手：加快確立奶農規(guī)?；B(yǎng)殖的基礎性地位；降低奶牛飼養(yǎng)成本；提高奶牛生產(chǎn)效率；做強做優(yōu)乳制品加工業(yè)；促進養(yǎng)殖加工融合發(fā)展；提升乳品質量安全水平；推動主產(chǎn)省(區(qū))實現(xiàn)奶業(yè)振興；大力引導和促進乳制品消費。而這些，都在一定程度上要求奶企，乃至是奶業(yè)產(chǎn)業(yè)鏈上下游均在尋求新的發(fā)展突破點，力求在市場浪潮中更具核心競爭力優(yōu)勢。
 
　　國家全面推進奶業(yè)振興，在另一層面也意味著監(jiān)管力度的增強，質量安全要求進一步提升，據(jù)《報告》顯示，我國乳制品抽檢合格率連續(xù)數(shù)年高達到99%以上，質量安全水平為歷史好時期。依托大數(shù)據(jù)、云計算、智能化、物聯(lián)網(wǎng)等新技術，伊利、蒙牛、光明乳業(yè)、君樂寶、飛鶴等已全面升級乳業(yè)生產(chǎn)智能化水平。
 
　　此外，展會作為行業(yè)發(fā)展風向標，能夠讓大家充分了解行業(yè)發(fā)展趨勢、新科研成果等信息，是重要的交流、合作、洽談、貿易綜合平臺。7月12-15日，2019中國奶業(yè)大會將在天津梅江會展中心舉辦，不妨多加關注。

上一篇： 共創(chuàng)奶業(yè)振興：飼料收獲、乳品加工、畜禽養(yǎng)殖等設備迎發(fā)展利好

下一篇：工業(yè)信息安全（下）：農機行業(yè)該如何守住工業(yè)網(wǎng)絡的安全防線？

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