黑土地上的一抹亮紅，東方紅柴油機閃耀2025黑龍江農(nóng)機產(chǎn)品展示交易會

2025-03-20 10:30:39 來源：東方紅柴油機 閱讀量：1042 評論

　　2025年3月16日上午，由黑龍江省農(nóng)機流通協(xié)會主辦、黑龍江農(nóng)機大市場承辦的“2025黑龍江農(nóng)機產(chǎn)品展示交易會”在黑龍江汽車農(nóng)機大市場隆重開幕。中國農(nóng)業(yè)機械流通協(xié)會會長范建華受邀出席開幕式并致辭。作為東北地區(qū)規(guī)模最大的農(nóng)機行業(yè)盛會，本屆交易會聚焦智能化、綠色化農(nóng)機裝備，涵蓋動力機械、收獲機械、畜牧機械、智慧農(nóng)業(yè)解決方案等全產(chǎn)業(yè)鏈領(lǐng)域
 
　　一拖(洛陽)柴油機有限公司(以下簡稱“東方紅柴油機”)攜YTN9、YTN3等經(jīng)典產(chǎn)品亮相，以“國四動力升級+后市場全鏈服務”為核心，成為展會首日焦點。
 
　　“比我家那臺老機子省油15%！這‘國四芯’果然帶勁！”來自齊齊哈爾的種糧大戶老王攥著宣傳冊連連贊嘆。這次展出東方紅 ‌YTN9、YTN3國四發(fā)動機‌ 憑借低油耗、高可靠性及智能化控制系統(tǒng)在東北這塊黑土地上得到了越來越多的用戶認可，近幾年市場占有率逐年攀升，為東北糧食增產(chǎn)增收做出了巨大貢獻，也讓“東方紅”這個國產(chǎn)農(nóng)機品牌越來越響亮。展會上，來自黑龍江、吉林等地農(nóng)機合作社、種糧大戶紛紛駐足觀看，深度咨詢。
 
　　由于我國農(nóng)機行業(yè)高速發(fā)展，農(nóng)業(yè)機械化水平快速提升，農(nóng)機市場保有量激增，形成了巨大的后市場替換需求‌：作為國家重要的糧食生產(chǎn)基地，著名的“北大倉”需求尤為旺盛，東方紅柴油機為了滿足廣大農(nóng)機用戶對后市場服務越來越高的要求，積極布局服務網(wǎng)絡和正品配件網(wǎng)絡，有效的提高了農(nóng)機使用效率，保證了農(nóng)機用戶的作業(yè)收益。這次展會上，東方紅柴油機重點展示的 ‌LR、YD系列柴油機‌ 成為中小型農(nóng)戶關(guān)注熱點。展會首日即達成 ‌5臺替換主機現(xiàn)場簽約‌ ，更有多位意向客戶主動添加中心庫經(jīng)理微信，要求定制適配方案。
 
　　為強化后市場服務競爭力，東方紅柴油機今年首次聯(lián)合國際品牌唐納森，推出 ‌專用空濾、機柴濾品展示‌ 。技術(shù)人員通過講解和視頻演示正品濾清器在極端粉塵環(huán)境下的長效過濾性能，引發(fā)客戶強烈興趣。“以前只認價格，現(xiàn)在才知道劣質(zhì)濾芯會縮短發(fā)動機壽命！”一位農(nóng)機維修站負責人感慨。據(jù)統(tǒng)計，濾清器相關(guān)咨詢量突破120次，潛在合作訂單預估超10萬元！
 
　　‌“油品+服務”組合拳，現(xiàn)場轉(zhuǎn)化創(chuàng)紀錄‌
 
　　展會首日，東方紅柴油機以精準營銷策略實現(xiàn)高效轉(zhuǎn)化，針對春耕換油需求，推出展會專屬優(yōu)惠政策， ‌達成東方紅專用機油300余桶銷售訂單‌ ，直接帶動銷售額突破10余萬元。同時通過現(xiàn)場發(fā)放 ‌200余本《正品配件銷售指南》‌ 、現(xiàn)場掃碼驗真?zhèn)位?，成功?0%咨詢客戶引流至官方授權(quán)渠道，有效打擊仿冒品市場。
 
　　在本次展會中，一拖(洛陽)柴油機有限公司強勢參展，同步啟動 ‌“春耕服務，配件先行”行動‌ ，遵循“關(guān)注用戶、聚焦用戶、服務用戶”原則，為即將到來的黑龍江春耕高峰提供“零斷供”服務，更以一站式服務深度綁定用戶需求，為國產(chǎn)農(nóng)機動力的高端化服務樹立標桿。
 

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